Martech Series

FEBRUARY 17, 2023

But we can also measure other user activities happening concurrently, such as clicks, cursor position, touch rate, scroll rate, scroll depth, audio on/off, audio volume and so on. Therefore, understanding in which ad environments consumers are most likely to be susceptible to a brand’s messaging is key.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Digiday

MAY 11, 2023

As podcast networks and platforms announced new shows and measurement tools and shared stats on how ads have led to lifts in brand awareness, they continued to push marketers to spend more money in the medium, which they argue isn’t getting enough ad spend relative to the growth and listenership in audio.

Brand Awareness 59

Brand Awareness Media Advertising Marketing 59

Digiday

FEBRUARY 2, 2023

While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. All of our clients and brands are trying to find those new pockets of efficiency,” said Fleschere.

Advertising 63

Advertising Brand Awareness Brand Lift Agency 63

Martech Series

JUNE 24, 2022

Several launch partners include: New Audio Display Ads powered in partnership with Adsonica. Marketing Technology News: 8DAO: Asia’s first Social DAO, using social capital to build a Web3 ecosystem.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time. Hungry for more 2024 trends?

Marketing 58

Marketing Brand Awareness Education Audience 58

Ad Monsters

FEBRUARY 12, 2024

In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. This is the next logical step in using AI in advertising.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Ad Monsters

NOVEMBER 27, 2023

Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent.

Communications 52

Communications Conversion Brand Awareness ROI 52

Digiday

JANUARY 31, 2023

Buyers say podcast spend is still increasing Billing is up for podcasts is up year over year, said Maria Tullin, vp and managing director of advanced and digital audio at Horizon Media. I don’t think we’ve had one client yet that hasn’t proven successful within [podcasts and streaming audio],” she said.

Brand Awareness 61

Brand Awareness Ad Inventory Media Ad Targeting 61

Smart-Hub

AUGUST 23, 2023

It was voted the most-liked campaign in Cannes and assigned a 91% (exceptional) brand score by the research firm System1. By successfully interacting with communities and striving to build an emotional connection with its audience, the ad successfully raised brand awareness and joined the ranks of legendary commercials.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network. The exact cost of this stunt was unclear.

Impressions 59

Impressions Brand Awareness Entertainment Retail 59

Martech Series

NOVEMBER 23, 2022

“We’re excited that immersion is the first platform to really scale in-game advertising – where you can run innovative types of campaigns across Mobile, PC and Console Games with Display, Video and Audio formats.”. Targets all 3 media types (display, audio and video) inside its holistic game-tech platform.

Audience 90

Audience Advertising Rich Media Entertainment 90

Basis

JULY 7, 2023

To help you succeed with both of these tall tasks, we called on seven Basis experts to share their top recommendations for holiday advertising on programmatic display, paid search, paid social, connected TV, audio, and digital out-of-home. Ratings and listenership increase across all forms of audio during this time of year, podcasts included.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Basis

JANUARY 4, 2023

last year), and it’s growing in other maturing media formats, too—the likes of connected TV (CTV), digital out-of-home (DOOH), and digital audio. Digital audio formats are singing. There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can.

Advertising 75

Advertising Pop-Up Retail Real Estate 75

Digiday

NOVEMBER 15, 2022

In the new Best Use of Audio category, Cancer Research UK earned a nomination for its Race for Life campaign. Cancer Research UK worked with A Million Ads and Mediacom to create hyper-localized audio campaigns to increase awareness of its Race for Life fundraising events. MG OMD- LNER Capacity Management Feed Uberall.

Advertising 67

Advertising Marketing Fashion Entertainment 67

Digiday

APRIL 4, 2023

The campaign exceeded its goals, delivering a 17% lift in brand awareness, an 8% lift in brand opinion, a 9% lift in brand consideration and a 75% favorable brand sentiment increase. Another notable apparel brand, Madewell, is among the finalists for the new Best Audio Activation category.

Media 61

Media Agency Machine Learning Audience 61

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 62

Media Marketing Food Geo targeting 62

Digiday

JULY 28, 2022

As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. Aside from the direct mail, Fuzzy’s media mix is made up of influencer marketing, audio streaming and digital video, paid search and some paid social.

Healthcare 57

Healthcare Retargeting Brand Awareness Communications 57

PrograMetrix

JUNE 9, 2021

Contrary to some marketers’ beliefs, CBD brands can openly showcase their product imagery and use CBD in their ad copy through compliant digital advertising channels. The answer is programmatic media across display, mobile, native, digital video, CTV/OTT, and digital audio channels. Digital Audio Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Digiday

DECEMBER 15, 2022

For Best Use of Social, digital marketing agency Moburst and Redefine Meat were recognized for the brand’s European launch. The company, which creates plant-based meat with proprietary 3D printing technology, partnered with Moburst to generate brand awareness and collect leads with a wide range of ads and organic content.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Digiday

APRIL 4, 2023

The campaign exceeded its goals, delivering a 17% lift in brand awareness, an 8% lift in brand opinion, a 9% lift in brand consideration and a 75% favorable brand sentiment increase. Another notable apparel brand, Madewell, is among the finalists for the new Best Audio Activation category.

Media 36

Media Agency Machine Learning Audience 36

Digital Remedy

JANUARY 31, 2022

The Rise of Digital Audio. Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. digital audio subscription revenues will peak at 63.9% this year. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Digiday

DECEMBER 6, 2022

It affects pre-roll video that is audio-off by default, which is all of our video inventory,” said the publisher. out-stream) over pricier ad products geared toward brand awareness campaigns (ex. in-stream).

Video Ads 52

Video Ads Demand Side Platform Impressions Brand Awareness 52

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. It can be calculated to show the payoff on programmatic spending holistically or it can be broken down in more granular terms—be it by channel (CTV, audio, native, etc.),

ROI 68

ROI Advertising Brand Awareness Cookies 68

Martech

NOVEMBER 7, 2023

Most of the ads on the internet are either banners which are simple images or they are some kind of video or audio files. There has been research showing we can reduce the quality of the video without impacting brand awareness. Q: Is there anything else? A: Look at all the heavy file delivery and reduce the size of the files.

Banner 101

Banner Video Ads Viewability Brand Awareness 101

Digiday

SEPTEMBER 15, 2022

And with campaigns designed to increase brand awareness and product consideration, like video and connected TV, Hargrave’s clients are asking for more “path analysis” data, which measures the customer journey and is meant to connect the dots of a brand awareness campaign to their impacts on the company’s bottom line, he said.

Media 54

Media Advertising Cookies Impressions 54

MNTN

SEPTEMBER 8, 2022

Edmundson explained that travel marketing works best when it’s giving an audio-visual experience—showcasing stunning vistas and scenery—rather than static images or text ads. The brand, a premier travel booking site for campgrounds, RV resorts, glamping, and more, was looking to run a campaign for the peak summer travel season.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Martech

AUGUST 3, 2022

Verizon customers Googling the “Oscars” were strategically targeted to experience the AR portal through a web-based link, however if the link was shared with someone who didn’t have 5G – the experience wouldn’t provide both audio and video, creating a sense of missing out.

Education 109

Education Communications Audience Brand Awareness 109

Basis

JUNE 21, 2023

While the idea might sound complicated, marketers are well-versed in the practice of tailoring content to specific platforms (you wouldn’t run an audio ad on CTV, would you?) blending in on TikTok means making your brand’s content similar to the rest of the content users are interacting with on the platform.

Marketing 52

Marketing Entertainment Brand Awareness Audience 52

AdvertiseMint

JULY 2, 2023

Moreover, we’ll show you how to get started while sharing tips on creating successful ad campaigns to boost engagement and brand awareness. To access this library, go to the menu at the top of the Creative Center, select Audio Library, and then Music. We’ll discuss why it’s so useful. Discover trending songs.

Click Through Rate 59

Click Through Rate Audience Brand Awareness Conversion 59

Basis

JUNE 14, 2022

While the idea might sound complicated, marketers are well-versed in the practice of tailoring content to specific platforms (you wouldn’t run an audio ad on CTV, would you?). blending in on TikTok means making your brand’s content similar to the rest of the content users are interacting with on the platform.

Marketing 64

Marketing Entertainment Brand Awareness Audience 64

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. And Spotify advertising is not just for more prominent brands. Let's start!

Video Ads 59

Video Ads Impressions Audience Advertising 59

Clearcode

MARCH 23, 2023

Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Typically, you can associate this with ads on a retailer’s website, mobile app, and marketplace, but other examples include CTV, audio services, DOOH, and email list. The retail media environment is constantly expanding.

Retail 59

Retail Media eCommerce Audience 59

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. Video advertising is also highly engaging, enabling brands to tell memorable and impactful stories using both visuals and audio. Who is Embracing In-App Video Advertising?

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Automatad Inc.

NOVEMBER 23, 2023

Internet users: The audience that consumes content generated by publishers and advertisers, including content, video, audio, ads, etc. Programmatic advertising is also reaching new heights with streaming TV and audio ads. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

InMobi

FEBRUARY 18, 2016

This allows marketers to track the effectiveness of their campaigns in terms of direct response as well as down the funnel metrics such as brand awareness, recall and in-store footfalls. These advertisements, leverage the latest device capabilities like accelerometer, camera, location, etc.

Viewability 52

Viewability Cookies Rich Media Impressions 52