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Server Side Header Bidding & taking the hybrid approach?

Monetize More

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Another advertising solution that publishers are adopting is a server to server header bidding auction.

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Google Accused of Costing Brands Billions in Fraudulent Video Ad Placements

VideoWeek

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122
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Key SEO trends for 2024 by Wix Studio

Martech

The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do. Three-time Google Cloud partner award winner, Wix CMS and business solutions include machine-learning powered AI like Google Translate, Vision AI and Google Ad management for years. So AI is, as they say, “not new.”

SEO 113
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Should I run AdX only, Header bidding only or both?

Monetize More

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions?

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Everything About Prebid Server Technology and How It Helps You to Connect Partners on SmartHub

Smart-Hub

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Today, when we march in the cookieless era, the Prebid server may even become a technology that keeps the adoption rate of the header-bidding intact in the future.

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Ad Tech Trends for 2023

Martech Series

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

Ad Tech 98
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Simple Strategies For Publishers To Combat Ad Blockers

Monetize More

Ad blockers are on the rise, and they’re not going away. Ad Blocking software is used by over 615 million people worldwide, with nearly 200 million users in the US alone. As a publisher of content online, it’s important to understand how ad blockers work and what you can do about them. How Ad Blockers Work.