TechCrunch Ads

FEBRUARY 8, 2023

TikTok is adding new targeting and boosting features for its Promote advertising tool, the company announced on Wednesday. Promote first launched in 2021 as a way for creators to turn vertical videos into ads. “Stay tuned for more updates as we continue to expand advertising opportunities for the TikTok community.”

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Advertising Audience Marketing 71

TechCrunch Ads

MAY 25, 2022

Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experimenting with ads in YouTube Shorts since last year. Creators also need to be 13 or older in the U.S., customers on Google Search.

Video Ads 106

Video Ads Advertising Media Marketing 106

Ad Colony

JUNE 9, 2022

With Offer Wall being a highly customizable and user-centric ad unit, we constantly improve its look and feel from a user perspective. A carousel of images and videos on the offer page better allows users to understand the steps toward the free in-app currency. How Better User Experience Has Increased Our Publishers’ Revenue.

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Audience Advertising 74

Digital Turbine

JUNE 20, 2022

In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth. A M(ad) World. Learn all about these stories in this week’s Mobile Monday!

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. InMobi for Interstitial Ads.

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AdvertiseMint

JULY 15, 2023

Moreover, one of the best ways to boost your website’s credibility is by adding customer reviews or comments on your homepage or landing page. Facilitate Online Bookings Adding a scheduling app to your website makes reserving appointments easier for potential customers. Blogging also helps you show up in search results easier.

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Digital Turbine

APRIL 13, 2023

If your ad plays on an unwatched screen, it has the same impact as the lonely tree that falls in the forest. An unseen ad has no impact. And in today’s universe where we constantly have multiple screens on, your ads are constantly falling without making a sound. Games give rewards for ad engagement.

Mobile Ads 59

Mobile Ads Video Ads Audience Advertising 59

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

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Digital Turbine

MARCH 27, 2023

Our Love Letters blogs focused on five different categories and the apps whose growth (or decline) and what can be done to accelerate growth. In-app Ads to Bring TouchTunes In-Office TouchTunes may have low awareness, but it’s not for lack of love. How can Netflix stay super? We all know what it means to “Uber” somewhere!

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AdvertiseMint

FEBRUARY 22, 2024

Would you like to know the cost of Facebook ads? This blog post will discuss everything about the cost of Facebook ads. What is the Average Facebook Ad Cost? The cost of Facebook ads can vary widely based on the various factors. The cost of Facebook ads can vary widely based on the various factors.

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Martech

SEPTEMBER 29, 2023

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

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VideoWeek

JULY 13, 2022

Isreali ad tech company ironSource, founded in 2010, runs a suite of monetisation tools for mobile app developers – covering both advertising and in-app purchases. The company is particularly strong in mobile gaming, offering formats including reward video and rewarded interstitials – though it does work with non-gaming apps too.

A/B Testing 59

A/B Testing Ad Tech Ad network Advertising 59

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. Ad Unit Varieties.

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CPM Impressions CPC CPA 52

Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. What’s Best for In-Game Ads? between the ages of 18-34, want to be rewarded for seeing and engaging with in-game ads.

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Audience Advertising Conversion Agency 98

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

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MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads. On overall ad spending for interstitial is high.

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InMobi

OCTOBER 12, 2016

Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. Watch - User opts-in to watch the video and right away (no buffering!)

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Video Ads Viewability Advertising 52

Ad Colony

JUNE 20, 2022

In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth. A M(ad) World. Learn all about these stories in this week’s Mobile Monday!

Advertising 52

Advertising Pop-Up Entertainment Communications 52

Smart-Hub

OCTOBER 5, 2022

When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. In the meantime, we’ll tell you which ad formats are the hottest this year. In-Stream Video Ads: small video ads up to 30 seconds long.

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Smart-Hub

JULY 11, 2022

Do you want to know which are the most popular ad formats that generate the best results for SmartHub owners? In-app video. What is mobile video advertising? What is mobile video advertising? Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. This blog post is going to explain how server-side header bidding works and its primary benefits. Stay tuned!

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InMobi

SEPTEMBER 9, 2020

As you might have read in our CAB mid-year update from June this year, we decided to change the format of our in-person, large group CAB meeting to video chats with smaller groups. User ad interaction metrics, e.g. session depth, video completion rates, click-through rates, etc. One of those themes for us this year was identity.

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Martech Series

DECEMBER 23, 2022

What’s even more intriguing is that a few companies have generated interest because of some very creative Christmas ad campaigns that they have run. Holiday Spirit should be added to the page. People can practically mesmerize their taste buds using their imagination when seeing this ad.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

AdvertiseMint

JANUARY 29, 2024

Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post. This beginner’s guide will discuss the easy-to-follow steps to start a Facebook ads agency and the benefits of starting one. Identify a specific niche or industry you want to run Facebook ads in.

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Agency Marketing Brand Awareness Audience 40

InMobi

SEPTEMBER 7, 2016

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a webinar (Download: Presentation , Video Recording ) on the mobile video ads.

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Video Ads Brand Awareness CPA Advertising 52

Fuel Lines

AUGUST 2, 2013

By marketing himself a Millennial marketing guru via primary research, conducting conferences and workshops, authoring a book, speaking, blogging and networking through social media, he has promoted Barkley as an industry leader. Jeff’s About Page: Jeff Fromm is EVP at Barkley , a fiercely independent ad agency in Kansas City.

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Agency Marketing Retail Non-Profit 279

Monetize More

AUGUST 30, 2022

As an ad management partner, who’s helped countless game publishers globally, we break down the best tips that can help you scale your ad revenue while keeping your players happy at the same time. If you’re looking for a new way to make money from your game, this blog post explains it all! 1- Banner Ads.

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AdvertiseMint

OCTOBER 16, 2023

This blog will discuss simple yet effective ways beginners can earn TikTok pay through TikTok Live. Can TikTok Users Earn Money Through TikTok Live Videos? Of course, you can make money through Live TikTok videos. With a thousand followers support, you can earn TikTok rewards as a TikTok creator. Build a loyal following.

Entertainment 40

Entertainment Audience Agency Media 40

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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InMobi

SEPTEMBER 20, 2016

This piece is the second and final part of the blog post series around rewarded video pro-tips for game developers. Here is the first part - The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2 , in case you missed it. Another great best practice is to highlight the reward as part of the game tutorial.

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Education Impressions Audience 52

Martech

SEPTEMBER 26, 2022

Gamification does not necessarily mean transforming your marketing content into a game but simply adding appropriate elements to other marketing elements. For instance, earning points, offering rewards and introducing contests are all examples of gamification. The perception was that video was only for TV marketing.

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AdvertiseMint

JULY 5, 2023

In this blog post, we’ll dive deep into the earning potential of a successful TikToker, from creating videos to brand collaboration opportunities. TikTok Creator Fund TikTok started Creator Fund in 2020 to encourage and reward creators for doing their best in creating engaging videos. But do those dreams come true?

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Smart-Hub

AUGUST 23, 2023

In this blog post, we will delve into the world of programmatic advertising. Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. This allowed The Economist to serve highly targeted and relevant ads to each viewer. SmartHub's Features Have No Limits!

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AdvertiseMint

DECEMBER 22, 2023

Instagram Reels, the platform’s answer to short, engaging videos, has its own set of rules for optimal visibility. This blog post will discuss the best Instagram reel posting schedule to help you capture your audience’s attention more effectively. Feel free to experiment with posting at different times and days.

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Monetize More

SEPTEMBER 20, 2022

The average revenue per visitor (ARPV) measures the gross revenue generated by the website each time a visitor lands on a page be it through ad clicks, affiliate links, etc. The Average Revenue Per Visitor (ARPV) predicts how profitable the ad campaign is running and which segment of your traffic is the best revenue source.

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Martech

JUNE 14, 2023

The sales room floor, vehicle maintenance, website and blog should all run smoothly and give an air of extravagance. Google’s algorithm loves articles and videos that provide quick and easy answers and rewards such content with enviable rankings and featured snippets.

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Audience SEO MarTech Education 77

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. For example, automated bid assignment allows automatic bidding for keywords and ad groups. Another example is Integral Ad Science, an ad verification company. Cookies are done? But this is rather good news.

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