Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers? How many people have joined Threads?

Marketing 98

Marketing Retail Fashion Conversion 98

Ad Colony

JUNE 21, 2022

But you’ve got your game face on and you don’t want to lose focus by leaving the game, going to the app store, clicking, and waiting for the new app to install. The consumer forgets the ad, the publisher doesn’t get a click, and the advertiser misses out on a new user. So how does SingleTap change that?

Mobile Ads 87

Mobile Ads Advertising 87

AdvertiseMint

JULY 5, 2023

Are you curious about how much money TikTok stars are making? Now that social media app has become one of the most popular platforms, many aspiring content creators looking for fame and fortune have started to flock to it. How much does TikTok pay its users, the powerful influencers who draw millions of viewers?

Affiliates 52

Affiliates Pop-Up Audience Shipping 52

AdvertiseMint

JULY 17, 2023

This blog post covers 16 top video-sharing apps that can satisfy your creative urges. From powerful editing tools and easy-to-use recorders to in-app challenges and original content, these social media platforms give users a unique chance to express themselves like never before. Read more: How much does TikTok pay?

Fashion 52

Fashion Media Video Ads Social Advertising 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Best mobile ad networks for apps list As a quick reference, if you’d like to skip the mobile app Q&A, use our table to navigate to each network below.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? Nowadays, online advertising sells better than any billboard. But this does not mean that it is enough to depend only on a single type of traffic. Let’s discover what are those formats you can capitalize on and how to leverage them in your SmartHub.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). But what exactly does this model imply? Why is it important and how to implement it? DSP A DSP, a demand-side platform, is a solution for advertisers.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Digiday

OCTOBER 30, 2022

The new iteration of SKAN contains key improvements that promise to make the tool more efficient for both mobile app developers and marketers. To accomplish this, SKAN shares conversion data with advertisers without revealing any user-level or device-level data. Digiday spoke to several experts to learn how the launch of SKAdNetwork 4.0

Conversion 77

Conversion Ad Inventory Ad network Marketing 77

AdvertiseMint

JANUARY 22, 2024

This blog post will explore everything on Google Analytics 4 (GA4). Google Analytics 4 (GA4) is a super-smart tool that helps people who run websites or apps understand what visitors are doing. Instead of just counting how many people visit, GA4 digs deeper, showing you historical data like what they click, watch, or interact with.

Marketing 52

Marketing Audience Agency Advertising 52

Advendio

APRIL 4, 2023

Because, yeah, it basically means advertising. They can advertise their own products to introduce new products, increase sales, get rid of low-selling inventory, and even improve brand affinity and loyalty by speaking up about social topics that matter to their customers. So does its visibility across the rest of your assets.

Retail 68

Retail Media Real Estate Retargeting 68

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. No matter how many channels you use, it's crucial to know how each channel adds value to your business’ bottom line. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Monetize More

NOVEMBER 25, 2022

As a publisher of content online, it’s important to understand how ad blockers work and what you can do about them. This article breaks down how ad blockers work and few good alternatives that can help combat ad blockers. How Ad Blockers Work. Ad blockers work by blocking requests to ad servers.

Ad Server 98

Ad Server Non-Profit Viewability Ad network 98

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. Book Your Free Consultation Spot Request a Callback How Precision Targeting Enhances Campaign Efficiency and Effectiveness First and foremost, let us clarify the precision targeting meaning. In programmatic, it works like this. SmartHub's Features Have No Limits!

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

AdvertiseMint

SEPTEMBER 28, 2023

Social platforms are now powerful tools for businesses to showcase and sell their products, and the TikTok app is no exception. This blog post will teach you all you need to know about selling products on TikTok shops. Read more: How to get verified on TikTok. What Is a TikTok Shop? Who Can Use TikTok Shopping? Creativity.

Entertainment 52

Entertainment Audience Agency Advertising 52

AdvertiseMint

SEPTEMBER 4, 2023

This blog post will explore how this feature works, who can use it, and how you can use it to achieve your goals. With this feature, you can direct your audience to your website, blog, product page, or any external content from your Instagram Story. How does it work? Who can use it?

Audience 52

Audience Agency Media Advertising 52

AdvertiseMint

JULY 2, 2023

Read on as we cover the following: Copyright Infringement on TikTok Videos How to Download TikTok Videos Final Thoughts on TikTok Download Frequently Asked Questions on TikTok Download Copyright Infringement on TikTok Videos It is important to consider the possibility of copyright infringement when downloading a TikTok video.

Education 52

Education Entertainment Social Advertising Agency 52

Basis

DECEMBER 12, 2022

(Blog cover image: What DALL-E 2 produced when given the prompt, “A beagle celebrating the New Year while reading its favorite stories on an iPad”.). With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was!

Advertising 84

Advertising Marketing Agency Media 84

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. How Does Contextual Targeting Work? How Does Contextual Targeting Work?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

AdvertiseMint

SEPTEMBER 14, 2023

Do you know how to save drafts on TikTok? Saving drafts allows you to fine-tune your content and ensure it’s just how you want it before hitting that “post” button. This blog post will show you how to save and access your TikTok drafts. Launch the TikTok app on your mobile device. Edit the video.

Pop-Up 52

Pop-Up Agency Media Advertising 52

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works. This is how print and broadcast ads have long been purchased. How does this stack up to an exchange?

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! AdMob focuses on players who are not interested in-app purchases and tailors mobile game ads based on user preference. They are very responsive and exclusively work with gaming sites.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Whenever an app works, appears to work well for customers with few issues, and is also useful and interesting, a business is provided with the opportunity to generate money every day. Ad revenue is the income earned by apps via in-app advertising.

CPM 52

CPM Impressions CPC CPA 52

illumin

OCTOBER 25, 2023

But, how does one figure out what’s trending, and more effectively, how does one see and understand what’s going to trend in the near future? By working with team members who are themselves social media users, marketers can better harness the mindset and attitudes of their target persona.

Media 52

Media Audience Ad Tech Communications 52

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. For these publishers and developers, what does it look like to monetize with InMobi? What kind of ad revenue are they seeing, and how does InMobi fit into broader app monetization strategies?

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work? How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Monetize More

AUGUST 12, 2022

This post was most recently updated on August 18th, 2022 We’re all familiar with the app store concept. A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. Classic In-App Advertising. Learn more about in-app ads here.

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

Monetize More

AUGUST 12, 2022

We’re all familiar with the app store concept. A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource.

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

AdvertiseMint

DECEMBER 11, 2023

This blog will discuss all you need to know about TikTok calculators. Read more : How much do TikTokers make? Track this metric to understand what works and refine your approach to increase your chances of earning money on TikTok. How many viewers watch your TikTok videos from start to finish? Average views per video.

Affiliates 52

Affiliates Audience Agency Marketing 52

AdvertiseMint

JULY 3, 2023

Are you curious about the cost of advertising your business on TikTok, one of the fastest-growing social networks? In this blog post, we’ll discuss how much TikTok ads cost and provide some tips for effective marketing on the platform. oCPM is useful for getting new users for your advertising campaigns.

CPC 59

CPC CPM Click Through Rate Impressions 59

AdvertiseMint

OCTOBER 14, 2023

This blog post will cover everything you need to know to start selling on TikTok. How to sell on TikTok Frequently asked questions about how to sell on TikTok. So, TikTok users can make purchases without leaving the app. Read more: Does TikTok advertising work? Why should I sell on TikTok?

Audience 52

Audience Entertainment Media Advertising 52

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Video ads are more engaging than static advertisements, so they tend to have higher CTRs and are more effective in driving conversions. SmartHub's Features Have No Limits! billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

VideoWeek

JANUARY 29, 2024

Civil rights advocates and democracy groups continue to monitor the spread of misinformation, while brands and advertisers seek assurances that their ads will not be aligned with, or funding, harmful content. The company says it does not allow this content on its platforms, and removes it through its content moderation practices.

Media 59

Media Manufacturing Advertising Entertainment 59

Ad Colony

JUNE 27, 2022

In this edition of Mobile Monday, we’re covering T-Mobile’s shift to more mobile enabled advertising, consumer desire for personalized experiences and trustworthiness from brands, and predictions for consumer spend on apps and mobile games in Q2 2022. Learn all about these stories in this week’s Mobile Monday!

Advertising 59

Advertising Communications ROI Retail 59

Digital Turbine

JUNE 21, 2022

But you’ve got your game face on and you don’t want to lose focus by leaving the game, going to the app store, clicking, and waiting for the new app to install. The consumer forgets the ad, the publisher doesn’t get a click, and the advertiser misses out on a new user. So how does SingleTap change that? .

Mobile Ads 52

Mobile Ads Advertising Marketing 52

AdvertiseMint

JULY 2, 2023

With just a few taps, you can find interesting content created by other users or brands within the app and post it onto your profile! Whether you want to engage with new audiences or join in trending conversations, learn how to repost on TikTok using this guide. Let’s explore the advantage of reposting content on this app.

Audience 52

Audience Conversion Entertainment Social Advertising 52

AdvertiseMint

FEBRUARY 17, 2024

This blog post will discuss the meaning of Facebook ad scaling, how to do it, and why you should. What Does Scaling Facebook Ads Mean? What Does Scaling Facebook Ads Mean? Facebook ads scaling is the process of increasing your advertising efforts on Facebook smartly and efficiently. Incremental budget increases.

Retargeting 52

Retargeting Conversion Rate Click Through Rate ROI 52