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MarTech’s CRM experts to follow

Martech

Martech is marketing and CRM is arguably the original martech. By following the best in the business. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community.

MarTech 85
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Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

Fuel Lines

Content marketing is the fuel for aninbound marketing strategy for new business, if done the right way. With the rise of content marketing, agencies have jumped on-board creatingarticles, infographics, photos and videos. ” Therise of content marketing has created a glutton of branded content.

Agency 275
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Facebook Live Marketing for Small Businesses

AdvertiseMint

Would you like to learn how to use Facebook Live marketing for your enterprise? Facebook Live marketing offers an incredible opportunity to engage with your target audience and showcase your brand dynamically and authentically. This article will discuss everything you need about Facebook Live video marketing.

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An Idea Platform for Ad Agency New Business

Fuel Lines

is a software platform for advertising agencies (a SaaS), where subscribers can recruit teams of four freelancers, brief them, watch the four work as a team posting ideas and building on each other’s ideas, and pay them after the work is done, and do it all right on the platform. PR stunts, go-to-market ideas, social media ideas, etc.

Agency 246
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Study: 12 Tools That Most Ad Agencies Use for New Business

Fuel Lines

The 2013 Mirren-RSW/US Definitive Guide A helpful resource for any agency owner or employees involved in agency new business. They surveyed over 300 agency principals and senior executives to better understand what tools agencies are using and which are the most effective. 39% of agencies using a CRM are using Salesforce.

Agency 278
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Jay Baer Demonstrates How to Write, Publish and Promote Your Book for New Business

Fuel Lines

I just finished reading Jay Baer’s book, Youtility: why SMART MARKETING is about HELP not HYPE. This is an excellent book for agency owners to better understand how to create helpful marketing that will create new business opportunities for your agency. He has become a global leader in social media marketing.

Agency 273
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Transform your B2B brand: 7 strategic insights

Martech

People are hardwired to take action — such as buying hardware and/or software — based on how they feel. Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. Work with outside experts If you’re changing the company name, work with a branding agency. Descriptive names (e.g., Microsoft).

ROI 99