Adweek

OCTOBER 18, 2024

Under the "Texas Takeover" banner, ESPN is hosting a college football matchup between the No. When ESPN has both a Formula 1 race and Texas football in Austin on the same weekend, it's hard to blame the network for encouraging partners to drift into each other's lanes. 1-ranked Texas Longhorns and No. 5 Georgia Bulldogs.

Banner 360

Banner Marketing 360

Digiday

DECEMBER 29, 2024

The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Advertiser dollars followed.

Banner 76

Banner Marketing Audience Agency 76

Martech

FEBRUARY 25, 2025

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Dig deeper: How to make the most of your market research data How did we detect them?

Marketing 109

Marketing Click Through Rate Manufacturing Banner 109

Adweek

JANUARY 6, 2025

The campaign, under the "Feelin' Planty Good" banner, continues the milk substitute's music-driven marketing. A guitar-strumming TikTok star with a sketch-comedy vibe makes his brand endorsement debut for Danone's Silk, barging into people's daily routines to break them out of their milk habit.

Banner 278

Banner Marketing 278

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing. However, with great power comes great responsibility.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Marketing Tech News

MARCH 19, 2025

.” So read the first-ever banner ad, placed by AT&T on HotWired.com, the online version of WIRED magazine, on October 27 1994. Read more » The post 30 years of online advertising: A revolution in marketing appeared first on Marketing Tech News.

Advertising 74

Advertising Banner Marketing 74

Adweek

AUGUST 2, 2023

This "search blindness" phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that. While many people are aware of the sponsored ads at the top of these pages, very few actually process them.

Banner 246

Banner Marketing Advertising 246

Adweek

SEPTEMBER 14, 2022

Sweaters are emerging from closets, students are going back to school, banner ads are changing into various shades of pumpkin spice and the 2022 NFL season is underway. Pepsi's football-themed marketing has also kicked off with new commercials and contests and more to come later this fall.

Banner 246

Banner Marketing 246

Marketing Tech News

MARCH 12, 2024

Read more » The post Playable ads drive 20x more installs than banners appeared first on Marketing Tech News. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per.

Banner 93

Banner Finance Mobile Ads Entertainment 93

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Dappier announced the availability of AskAI banner ad deployment.

MarTech 115

MarTech CPM Banner Retail 115

Martech

AUGUST 28, 2024

Curated visualizations As mentioned above, Workfront Planning will visualize day-to-day marketing operations in different kinds of views. Campaign brief creation Generative AI capabilities allow the uploading of existing campaign planning materials (such as presentation decks) to create a new marketing brief. Spreadsheet view.

Conversion 119

Conversion Banner Marketing MarTech 119

Digiday

NOVEMBER 27, 2024

Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. According to Liftoff’s mobile report for 2024 , playable ads are over 20x more likely to result in an install than banner ads. Playable ads are emerging as a powerful solution to this challenge.

ROI 83

ROI Banner Audience Media 83

VideoWeek

JANUARY 19, 2023

Cookie banners were nothing new. But the GDPR set stricter standards on what real consent looks like, meaning these banners had to be updated. Except, specifications around what cookie banners should look like were vague. But this has led to a situation where different DPAs in different markets have drawn different conclusions.

Banner 98

Banner Cookies GDPR Advertising 98

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Marketing Dive

SEPTEMBER 22, 2022

San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.

Banner 126

Banner 126

Martech

JUNE 6, 2025

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. What does AI-powered marketing actually look like in practice? Email: See terms. Here’s what worked — and where there’s room to grow.

Banner 109

Banner Education ROI Marketing 109

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom.

Retail 109

Retail Food Cookies Banner 109

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Marketing 126

Marketing Banner Retail Geo targeting 126

Martech Series

DECEMBER 28, 2022

Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Marketing Technology News: Data Privacy Implications for Online Advertisers. Marketing Technology News: The Top 4 Things Brands Should Keep in Mind Ahead of the Holidays. Native ads are ad-blocker-friendly.

Native Advertising 135

Native Advertising Marketing Banner Audience 135

Marketing Dive

DECEMBER 16, 2022

Billing itself as a “driving force” for the popular paddle sport, the hospitality marketer will develop fan activations and entertainment for MLP.

Banner 101

Banner Entertainment Marketing 101

AdPushup

AUGUST 16, 2023

While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content.

Video Ads 94

Video Ads Banner Advertising Marketing 94

AdPushup

AUGUST 16, 2023

While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content.

Video Ads 98

Video Ads Banner Advertising Marketing 98

Martech

DECEMBER 5, 2024

But now more than ever, marketers need to prove this effectiveness. Printed/static: Printed ads that are hanging signs, end caps, POP displays, banners, on shelves (“shelf blades”), floor graphics or on shopping carts or featured tables. Why we care. Audio: In-store radio and in-store announcements.

Retail 108

Retail Media Pop-Up Brand Lift 108

Martech

MARCH 13, 2025

Typeface released a Marketing AI Platform featuring Brand Hub, Arc Agents, and Spaces. Spaces is a collaborative workspace where marketers and AI agents work together, integrating tools and workflows to streamline marketing tasks. The model relies on ethically sourced data owned or licensed by the company. Processing.

MarTech 100

MarTech Click Through Rate Machine Learning Banner 100

illumin

JUNE 18, 2025

Here’s your quick, handy guide to adding audio to your marketing mix. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. Companion banners: pairing audio with visuals creates a richer, multi-sensory experience. billion by 2027.

Advertising 71

Advertising Banner Audience ROI 71

Martech

DECEMBER 3, 2024

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers.

Cookies 115

Cookies Banner MarTech Marketing 115

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 127

ROI Marketing Click Through Rate Conversion 127

Fuel Lines

OCTOBER 9, 2013

I just finished reading Jay Baer’s book, Youtility: why SMART MARKETING is about HELP not HYPE. This is an excellent book for agency owners to better understand how to create helpful marketing that will create new business opportunities for your agency. He has become a global leader in social media marketing.

Agency 273

Agency Banner Marketing Media 273

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 106

Marketing Banner Machine Learning ROI 106

Martech

MARCH 15, 2022

The transformation of how marketers need to approach analytics is underway. Long before the first web banner ad appeared (Oct. 27, 1994, in Wired magazine), marketers wanting to help their clients with their marketing efforts embraced the marriage of analytics and marketing. Essentially, a basic user flow.

Marketing 136

Marketing Banner eCommerce Conversion 136

Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Fuel for your marketing strategy. The post Adopting consent-based analytics for long-term marketing success appeared first on MarTech.

Cookies 127

Cookies Marketing Banner Conversion 127

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Marketing 133

Marketing Pharmaceuticals Banner Food 133

illumin

APRIL 22, 2025

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing. However, with great power comes great responsibility.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

Martech

NOVEMBER 5, 2024

To truly understand what drives success, marketers must also consider data quality, audience relevance, creative execution and the context in which the ad appears. To gain a fuller understanding, marketers must combine insights from multiple techniques, such as: Eye tracking. Ads don’t exist in isolation. Processing.

Audience 121

Audience Brand Lift Banner Video Ads 121

Martech

MARCH 31, 2025

banner, you see a note: Five years ago today, you bought your first pair of running shoes from us. Dig deeper: Unlocking customer loyalty: 5 core motivations powering personalized marketing The future of memory-driven CX Where is this headed? How many miles have they carried you since? That first purchase date? Its a goldmine.

Pop-Up 122

Pop-Up Shipping Banner Impressions 122

Fuel Lines

MAY 16, 2017

70% of marketers report that social media marketing delivers poor or average return on investment. According to Marketing Sherpa, 80-90% of business to business transactions begin with a search on the web. Optimized Content Wins,” – Li Evans, search marketing guru. Content Doesn’t Win.

Agency 269

Agency Media Shipping Banner 269

Single Grain

JANUARY 13, 2020

Here's your detailed, most actionable checklist for launching a new marketing project (I recommend going through it while still building it, not after). Book My Free Marketing Consultation. Any good project in marketing starts with the name. Book My Free Marketing Consultation. Your journey has just started.

Marketing 130

Marketing SEO Banner Media 130