‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers
Digiday
MARCH 3, 2024
Some marketers have started testing alternatives , taking matters into their own hands as opposed to waiting for the other shoe to drop. But for the most part, marketers seem unfazed given the writing has been on the wall for years. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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