InMobi

SEPTEMBER 7, 2016

The explosive increase in the country's smartphone penetration, underscored by price wars waged in a hyper-competitive smartphone market, has resulted in Indian consumers buying more smartphones each year.

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InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. The growth the programmatic marketplace is experiencing is undeniable, as it becomes a mainstay of digital advertising.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

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Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements.

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Monetize More

MAY 30, 2023

As a result, and through distributed ad networks, all publishers provide their advertising space to the network which, then, is sold to marketers and advertisers for use in marketing their products and brands. Why advertise on mobile apps? It is best to choose one that offers various ad formats. Device-Type.

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Single Grain

AUGUST 1, 2023

By the end of this article, you will be equipped to make well-informed decisions and implement a native advertising campaign that supports your marketing goals. Work With Us What Is Native Advertising? Native advertising is a paid strategy where ads fit seamlessly with organic content.

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Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization.

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MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns?

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Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. The algorithm will adjust bids to achieve the desired ad impression share, increasing visibility and market reach.

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Clearcode

APRIL 26, 2022

If you have any questions about programmatic advertising or AdTech, then feel free to get in contact with us here. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. In today’s video, I’m going to be explaining the complicated world of AdTech and programmatic advertising. Introduction.

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Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

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Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Vibrant Media 10.

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