Remove Audience Remove Retail Remove Video Ads
article thumbnail

EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. If Prime Video drops 10% to 20% in price, it could move spend their way,” Paladino said.

Video Ads 363
article thumbnail

Retail media moves from the bottom of the funnel to center stage

Martech

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app.

Retail 65
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 top retail sector video ads of 2021

Martech

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Processing.Please wait.

Video Ads 115
article thumbnail

2025 Programmatic Advertising Trends to Know

Basis

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Trend #4: Leveraging AI to Maximize Programmatic Video In 2025, programmatic non-video ad spending is projected to reach $65.21

article thumbnail

2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

article thumbnail

Why Mobile In-App Ads Are the Key to Success This Holiday Season

Ad Monsters

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend.

article thumbnail

10 Reasons to Use Video for Ad Agency New Business

Fuel Lines

You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience. times longer with video. DigiDay Online shoppers watched 40% more videos on retail websites in 2011.

Agency 279