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How Ryan Mayward Is Expanding Walmart Connect’s Retail Media Empire

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. The takeaway? Every ad dollar can be tied to real outcomes. [05:00]

Retail 202
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What Does Retail Media Have in Store for 2025?

Ad Monsters

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 102
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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 104
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Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. However, despite the massive potential, monetizing retail media effectively remains challenging.

ROI 52
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Ad Tech CES 2025: AI, Everywhere, All At Once

Ad Monsters

The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways. Kerel Cooper, CMO of GumGum, emphasized that these advancements empower advertisers to connect with audiences on a deeper level.

Ad Tech 110
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Retail media networks (RMNs) are a big part of that something. A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors. 26x greater return than Foodpanda’s typical audience ROAS. The results were remarkable: 1.5x

Retail 109
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New horizons for data-driven direct mail marketing

Martech

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 133