Digiday

OCTOBER 26, 2022

Recent research from IPG’s UM media agency found that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers. Will a consumer make a different choice if an advertiser and/or a media partner is not responsible?

Media 64

Media Advertising Conversion Audience 64

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Audience 119

Audience Entertainment MarTech Marketing 119

Digiday

SEPTEMBER 19, 2022

Influencers have quietly become the new power brokers of media. Whether it’s through social media or livestream platforms, these content creators have become cultural ambassadors across food, sports, skincare, gaming and much more. People want to fit in, they want clout.”. New power dynamics.

Media 66

Media Agency Food Entertainment 66

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms.

CPC 87

CPC Marketing Click Through Rate Electronics 87

Digiday

OCTOBER 11, 2022

A new study by media agency Horizon Media and its social content agency Blue Hour Studios aims to help marketers demystify the TikTok generation. Rather than the typical audience segmentations on Gen Z, Gurevich told Digiday this guide was meant to provide ongoing research that would be updated as these groups evolve.

Pop-Up 96

Pop-Up Fashion Marketing Entertainment 96

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 96

Ad Tech Media Real Estate Communications 96

MNTN

MAY 17, 2024

According to CNN’s CEO and Chairman Mark Thompson, “the idea of finding an audience and building it from platform to platform is—for a certain kind of advertiser—a much deeper relationship than just placing 30-second spots.” Your thoughts? Now we may be seeing this same type of relationship but between streamers and brands.

Audience 98

Audience Advertising Media Marketing 98

Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 58

Media Pharmaceuticals Audience Agency 58

VideoWeek

MAY 16, 2024

Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. The growth of this ad tier was therefore a key point of Netflix’s presentation.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105

Martech

APRIL 26, 2024

By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Machine Learning 108

Machine Learning Education Entertainment Audience 108

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. Cannabis consumers actually mirror just about every other CPG consumer group out there. The broader acceptance is there.

Media 69

Media Pharmaceuticals Advertising Marketing 69

Digiday

JUNE 19, 2022

You know times have changed when media agencies do a little soul-searching as a result of digging into what they need to do differently for their clients. They’re certainly not the only ones — but they happen to offer two current examples of reaction to the tectonic changes media and marketing are all experiencing today.

Media 59

Media Agency Machine Learning SEO 59

Digiday

OCTOBER 5, 2022

The campaign, “Para Tu Proximo Paso” — which in English is “For your Next Step” — debuted last month and is now running across connected TV, YouTube, social media and out-of-home ads in Miami, Houston and Dallas. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg.

Marketing 61

Marketing Ad Targeting CPM Audience 61

MNTN

OCTOBER 13, 2023

It primarily depends on two pivotal factors: creative and audience. Focus on Creative and Audience: These are the cornerstones of your campaign’s performance, no matter what budget you use. A head-turning TV ad that reaches just the right audience can do more for your campaign’s performance than just about anything else.

Audience 52

Audience Conversion Rate Conversion Media 52

Digiday

OCTOBER 12, 2022

This week’s Media Briefing looks at the various ways in which publishers are collecting readers’ emails without relying on a strict registration wall. Facebook has turned out to be a strong conversion channel to turn readers into newsletter subscribers and provide publishers with emails from audiences who are new to the site.

Media 56

Media Pop-Up Audience Agency 56

VideoWeek

AUGUST 4, 2022

The announcement represents the latest move away from e-commerce by social media platforms, with TikTok curtailing its live shopping plans in the US and Europe. Coupled with its shift towards Reels, the Facebook Live Shopping shutdown tallies with Meta’s aim to mirror the business model of its Chinese rival.

Fashion 105

Fashion Audience Media Marketing 105

Digiday

JULY 25, 2022

What had been considered the next golden goose to save the media industry’s funding models hasn’t yet proven itself. There have been a number of attempts so far to create media-focused decentralized autonomous organizations (DAOs). Explore the full series here. Read WTF DAOs are here ).

Media 63

Media Audience Advertising Agency 63

MNTN

FEBRUARY 3, 2023

As of late, the TV and media landscape appears to be shifting. Mergers between networks are now the norm, content budgets are slashed, and TikTok has breathed new life into social media. Roku’s announcement mirrors moves from other key players in the space to get into the TV game, including Amazon.

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech 59

Ad Tech Agency Media Audience 59

Digiday

JUNE 21, 2022

This week’s Future of TV Briefing features an interview with Vox Media Studios’ chief creative officer Chad Mumm who talks about the media company’s latest show and how the production business has evolved. The present of Vox Media Studios. The scope of Vox Media Studios’ shows has also expanded.

Media 64

Media Pop-Up Entertainment Audience 64

AdvertiseMint

FEBRUARY 1, 2024

The right strategy can make all the difference in reaching your target audience and maximizing the impact of your Facebook ad campaign. Inadequate audience targeting. Improve audience targeting. Before assessing your targeting options, get to know your audience intimately. Also, in social media, brevity is key.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

VideoWeek

MARCH 5, 2024

UK publishing group Reach, owner of the Mirror, Daily Star, Daily Express, and a range of local newspapers, reported a 5.4 This was partly driven by lower referrals from social platforms, which have deprioritised news content recently. percent fall in total revenues in 2023 in its full-year financial results this morning.

Cookies 52

Cookies Advertising Audience Media 52

AdvertiseMint

AUGUST 10, 2023

Here are some clear advantages: Wide audience reach: TikTok boasts a vast and diverse user base that spans the globe. Businesses can craft engaging, short videos that resonate with their target audience. This allows small businesses to humanize their brand, connect genuinely with their audience, and build a loyal customer base.

Food 52

Food Fashion Audience Media 52

MNTN

NOVEMBER 16, 2023

Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. It’s a type of over-the-top (OTT) advertising that allows advertisers to target Hulu audiences based on demographics, location, and interests. In general, shorter is better.

Advertising 52

Advertising Marketing Audience Ad Targeting 52

MNTN

NOVEMBER 16, 2023

Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. It’s a type of over-the-top (OTT) advertising that allows advertisers to target Hulu audiences based on demographics, location, and interests. In general, shorter is better.

Advertising 52

Advertising Marketing Audience Ad Targeting 52

VideoWeek

SEPTEMBER 9, 2022

The social media platform will replace the shopping page with a simplified, more generic shopping feature, known internally as Tab Lite. The Chippenham MP comes with experience in the media industry having held executive roles at the History Channel and World Wrestling Entertainment (WWE). . The Week in Tech.

GDPR 52

GDPR Media Audience Ad Tech 52

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. AI-enabled characters will allow audiences to guide their own experience and become active participants instead of passive consumers of content. I have been testing many of these tools and the capabilities are impressive! And why not?

Marketing 134

Marketing Education Communications Entertainment 134

Digiday

NOVEMBER 2, 2022

We’re an entertainment company; we’re not a social network,” said TikTok head of gaming and global business solutions Assaf Sagy. TikTok’s entry into gaming represents an acknowledgement that gaming and streaming video are increasingly competing for the attention of a consolidated digital content audience.

Entertainment 70

Entertainment Electronics Audience Conversion 70

Digiday

DECEMBER 14, 2022

This week’s Media Briefing includes a conversation with The Athletic’s chief commercial officer Sebastian Tomich about how his sales team is pitching advertisers on campaigns amidst a busy sports season. Then you have brands that are interested in reaching affluent audiences, predominantly males.

Media 56

Media Advertising Conversion Real Estate 56

Martech

AUGUST 3, 2021

Across the main social media channels, Vevo has a total audience of over 30 million. Earlier this year, Vevo launched Vevo Rewind which facilitates alignment of ads against music from specific decades — another way of targeting audiences by generation. That doesn’t mean Vevo has no need to market itself.

Audience 117

Audience Entertainment Advertising MarTech 117

Digiday

APRIL 19, 2023

That said, the event appeared slick, as any Snap event has been in the past, with top execs confidently presenting their latest ideas and case studies to the audience. Snap did tease a new feature, AR Mirrors, which will allow users to virtually try on products. Here’s the rundown on what was announced and why it matters.

Advertising 81

Advertising Entertainment Audience Media 81

VideoWeek

APRIL 14, 2023

According to Bloomberg , the four investors are among the world’s wealthiest people, including media mogul James Murdoch. Meanwhile, the company has started labelling public broadcaster accounts as “state-affiliated” or “government-funded”, prompting media organisation NPR to abandon the platform. percent. “Our

Media 98

Media Agency Ad Tech Manufacturing 98

Digiday

MAY 3, 2023

The crux of the revised narrative is that Snapchat is an outlier in a social media landscape that’s going through a shift. These days, social media has become more about watching content by strangers and getting involved in viral trends, without a personal connection. Will it be truly national?

Ad Inventory 66

Ad Inventory Conversion Advertising Video Ads 66

Digiday

MARCH 29, 2023

Sound impacts consumers through key parts of the brain, driving ad effectiveness Digital audio provides optimum access to an attentive audience throughout the day. Compared to other forms of media, listening to music on Spotify boosts engagement (33%), emotional intensity (9%) and detail memory (32%).

Marketing 59

Marketing Audience Media Advertising 59

VideoWeek

APRIL 12, 2023

For instance Reach – the UK publishing group whose titles include the Mirror, Express and Daily Star – has seen its referrals from Google News Showcase climb from 129,000 in July 2021 (a few months into the programme) to 145 million in January 2023. “Off-site content is just as important as on-site content. .

Audience 98

Audience Conversion Advertising Marketing 98

VideoWeek

DECEMBER 16, 2022

. “The ongoing growth of the digital publishing market, despite increased strain on spending power, is a reflection of the tenacity of publishers and a strong online market,” said Dan Ison, lead partner for telecommunications, media and entertainment at Deloitte. ” Amplified Intelligence Acquires AttentvAds. “The

Media 98

Media Audience Retail Display Advertising 98

Martech

MARCH 6, 2023

Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We initially came out as an ad network selling data and audiences. Spherical can push the result audiences to adtech solutions or to social media pipes.

Data Management Platform 92

Data Management Platform Cookies First-Party Cookies Audience 92