Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 126

Advertising ROI CPA Conversion 126

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth.

ROI 52

ROI Retail Media Ad Inventory 52

Single Grain

JUNE 13, 2025

Imagine launching a marketing campaign with 90% confidence that it will outperform your competitors, before spending a single dollar on media. AI scoring evaluates the effectiveness of ad creatives based on factors like specific design elements, historical data, and audience engagement.

ROI 52

ROI A/B Testing Machine Learning Audience 52

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In-Store Media Will Become Essential for Purchase Decisions Approximately 9 in 10 Americans are worried about the rising cost of living, which means many shoppers are weighing their brand choices more carefully.

Media 109

Media Retail Advertising Cookies 109

Ad Monsters

JANUARY 14, 2025

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 102

Retail Media Machine Learning ROI 102

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Carefully select influencers that align with your brand and engage with your target audience effectively.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media 70

Media Cookies Agency Retail 70

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Youll better determine what media channels theyre more likely to use at each touch point.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Ad Rants

DECEMBER 1, 2022

For example, if you're running a restaurant business, posting about cryptocurrency isn't a good move simply because it's not relevant to your niche and audience. Identify your target audience. Knowing the audience is essential because it will help you know what type of content they want to watch. Add a call-to-action.

Media 253

Media Audience Conversion Rate SEO 253

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Strategy 1: AI-Powered Audience Targeting and Segmentation Traditional audience targeting often relies on broad demographic categories and basic behavioral signals.

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech

AUGUST 1, 2024

Wix released AI-powered tools to suggest blog topics, generate content, and create images for target audiences. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. Thinking Media and streamr.ai Email: Business email address Sign me up!

MarTech 112

MarTech Audience ROI Media 112

Ad Monsters

JANUARY 15, 2025

The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways. Kerel Cooper, CMO of GumGum, emphasized that these advancements empower advertisers to connect with audiences on a deeper level.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 120

Marketing ROI Agency MarTech 120

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects.

Marketing 107

Marketing ROI MarTech Audience 107

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 101

Display Advertising Advertising Brand Awareness ROI 101

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. It considers brand guidelines and audience data for optimal impact. Also: 70% of those using image-based genAI for ad creative are uploading creative made outside their advertising platforms.

MarTech 117

MarTech Food Machine Learning SEO 117

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors.

Retail 109

Retail Food Cookies Banner 109

PubMatic

APRIL 2, 2025

Commerce media is having its moment. From the convergence of connected TV and commerce media to the rise of AI-powered personalization, this years discussions highlighted both the complexities and opportunities in commerce media. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 64

Media Retail Education ROI 64

Martech

OCTOBER 24, 2024

These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Sociable AI made its Discovery tool free for public use.It

MarTech 124

MarTech Communications SEO Conversion 124

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. They ensure that websites are visually appealing and provide relevant, personalized experiences for each audience segment.

MarTech 114

MarTech A/B Testing ROI Conversion 114

Playwire

APRIL 24, 2025

Key Points for Publishers ARPU (Average Revenue Per User) measures the average revenue generated by each unique user, revealing audience value beyond simple pageview metrics Typical monthly ARPU varies dramatically by verticalfrom $0.05-$0.20

Audience 52

Audience Affiliates Entertainment ROI 52

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. Quality over quantity.

ROI 120

ROI Marketing Pop-Up Audience 120

Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. The Power of First-Party Data Advertisers are looking for new, creative ways to target audiences without solely relying on third-party data.

Real Estate 103

Real Estate Audience Affiliates Education 103

Martech

JUNE 11, 2025

Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization. ” Features Campaign creation: Marketing Cloud Next can create entire campaigns within hours, including briefs, audience segmentation, messaging and journey setup.

Marketing 91

Marketing Communications ROI Audience 91

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 124

ROI Machine Learning Marketing Audience 124

Single Grain

MAY 5, 2025

Key Takeaways Account-based advertising dramatically outperforms traditional approaches with companies reporting 60% higher win rates, 81% higher ROI, and 14% increased pipeline conversion rates when implementing targeted ABA strategies.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. Wick AI is a marketing platform that offers automated tools for SEO, reputation management, and social media marketing. Email: Business email address Sign me up!

MarTech 110

MarTech SEO Ad Server Retail 110

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. They built anticipation through clever social media teasers that capitalized on current trends and teased their live light-show exhibits while leaning into FOMO (fear of missing out).

Marketing 112

Marketing Finance ROI Media 112

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. social media vs. email marketing), enabling them to focus spending on the most effective platforms before the campaign launch.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. Users may click on the ad, visit the website or like a social media post, but that doesn’t mean they’ll become paying customers. Where is the disconnect?

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By

Retail 107

Retail Cookies Agency ROI 107

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 115

ROI Conversion Marketing Education 115

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. But what’s behind this massive growth, and why is first-party data such a game-changer for media buying agencies?

Retail 52

Retail Media Agency Machine Learning 52

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 105

ROI Marketing Audience Retail 105

Martech

DECEMBER 6, 2024

Developing effective social media content. Target audience description. Social media content. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms. Creating engaging imagery. Marketing emails.

SEO 129

SEO Education Audience Machine Learning 129

Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. “I Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Cookies 128

Cookies Non-Profit Audience GDPR 128