Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. These features complement Kevel’s existing AI Audience segmentation and decision-making tools. Users can record personalized audio with different accents or choose an avatar that reflects the target audience.

MarTech 107

MarTech Machine Learning SEO Audience 107

Martech

JULY 24, 2024

You’ve spent a lot of money on different martech tools. Dig deeper: The sticky problem of martech integration Step 2: Draw a data map If you want to know where you are, you need a map. SharpSpring gives us the best picture, but we do need Google Analytics to create audiences for retargeting. But something’s missing.

MarTech 124

MarTech Retargeting Marketing Audience 124

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 117

MarTech Conversion Conversion Rate Marketing 117

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 127

ROI MarTech Conversion Rate Marketing 127

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 119

MarTech Audience Marketing Conversion 119

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Are you getting the most from your stack?

MarTech 117

MarTech Click Through Rate Machine Learning Conversion 117

Martech

FEBRUARY 7, 2025

Here are a few moments of martech brilliance that are worth sharing. Dig deeper: 6 martech contract gotchas to be aware of Lunch break Work often makes me hungry, and sometimes, it even inspires my lunch choices. Martech, after all, is more art than science. So, we talked to the vendor team about this.

MarTech 112

MarTech Non-Profit Education Marketing 112

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The post AI-powered martech news and releases: September 5 appeared first on MarTech. Office with Copilot costs roughly twice as much as Office without. Processing.

MarTech 115

MarTech SEO Ad Server Retail 115

Martech

SEPTEMBER 12, 2024

Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement. Email: Business email address Sign me up! Processing.

MarTech 119

MarTech Conversion Affiliates SEO 119

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. The platform combines first-party audiences with creative and media in a single workflow.

MarTech 120

MarTech CPM Banner Retail 120

Martech

AUGUST 21, 2024

These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience. Why it matters: The Adobe Connect Engagement Dashboard is crucial for understanding webinar audience behavior.

Audience 116

Audience Impressions Marketing Conversion 116

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 121

Audience Brand Awareness Marketing Conversion 121

Martech

JULY 18, 2024

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. The post AI-powered martech news and releases: July 18 appeared first on MarTech. It uses artificial intelligence to optimize marketing messaging.

MarTech 120

MarTech Machine Learning Conversion Rate Conversion 120

Martech

JULY 11, 2024

Dig deeper: Big players vs. niche specialists: Choosing your martech vendors 3. Non-legacy platforms allow marketers to use their customer data to filter and segment their audience from within a journey builder. Dig deeper: Aligning martech with your business strategy: Your blueprint for success 5.

MarTech 106

MarTech A/B Testing Marketing Audience 106

Martech

SEPTEMBER 4, 2024

It wanted me to define audience/user data, data inputs and sources, segmentation and more. I’ve followed insights from leaders like David Raab , kept up with developments in the CDP space on MarTech , and absorbed content from experts like Greg Krehbiel. Create a sample marketing campaign and use the CDP to simulate scenarios.

MarTech 125

MarTech Marketing Healthcare Finance 125

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up!

MarTech 97

MarTech Demand Side Platform Machine Learning Conversion Rate 97

Martech

NOVEMBER 6, 2024

Effective stories can transform complex data into digestible information, make messages that stick, build trust with your audience and create relatability. ” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology. Processing.

MarTech 126

MarTech Pop-Up Communications Manufacturing 126

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. It uses AI algorithms to craft persuasive ads tailored to target audiences, improving engagement and return on investment. Processing.

MarTech 106

MarTech Click Through Rate Machine Learning Banner 106

Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! Take any activity marketers or sales reps spend time doing — creating content, writing emails, calling prospects, answering buyer questions, researching new accounts or audience segments, etc. —

MarTech 104

MarTech Pop-Up Conversion Rate Marketing 104

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. Attest introduced an audience research capability that lets businesses survey existing and potential consumers within a single solution. Resulticks introduced Genie, an AI-powered agent that automates audience segmentation and content creation. Processing.

MarTech 102

MarTech Retail Conversion Education 102

Martech

APRIL 17, 2025

Here is this weeks roundup of AI-powered martech news and releases: NLX released Touchpoint, a multimodal conversational interface. This acquisition enhances Azerions capabilities in curated inventory and audience building through contextual targeting for advertisers. DoubleVerify launched pre-bid video exclusion lists for TikTok.

MarTech 113

MarTech Conversion eCommerce Audience 113

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. Processing.

MarTech 120

MarTech Non-Profit eCommerce Machine Learning 120

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Marketers must still provide strategy, creativity and an understanding of audience psychology. Embracing agentic AI with Christopher Penn, chief data scientist, TrustInsights.ai Processing.

MarTech 103

MarTech A/B Testing Retail ROI 103

Martech

MARCH 27, 2025

Here are this weeks AI-powered martech releases. The platform includes AI Filters for audience segmentation, AI Decision Shapes for analyzing sales journeys, and AI Enrichment for contact record improvement and lead scoring. The post AI-powered martech news and releases: March 27 appeared first on MarTech. Processing.

MarTech 85

MarTech Retail eCommerce Audience 85

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) The platform applies AI and big data to optimize audience engagement and prevent fraud. The post AI-powered martech news and releases: March 6 appeared first on MarTech. AIO allows businesses to track, analyze, and influence their search visibility.

MarTech 109

MarTech SEO Conversion Retail 109

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics.

Click Through Rate 127

Click Through Rate A/B Testing MarTech SEO 127

Martech

SEPTEMBER 30, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Can you describe a time when you created content that successfully engaged an audience?

MarTech 125

MarTech Audience Marketing Media 125

Martech

JULY 10, 2024

These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. With about 25% of TikTok’s audience under 20, these changes could significantly impact advertising strategies. TikTok implemented new restrictions on ads targeting U.S.

Ad Targeting 122

Ad Targeting MarTech Audience Advertising 122

Martech

JULY 12, 2024

Advertisers input their product URL, and Accelerate analyzes the website, company LinkedIn page, and prior ad accounts; builds creatives and targets relevant audiences; integrates Microsoft Designer to draft engaging creatives. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

MarTech 119

MarTech Audience Advertising Marketing 119

Martech

MARCH 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.

Marketing 125

Marketing Audience MarTech Media 125

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness. The post Future-proof your content strategy appeared first on MarTech. Attendees will gain invaluable insights to future-proof their content strategy. Don’t miss it!

Brand Awareness 123

Brand Awareness Conversion MarTech Audience 123

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 130

Advertising ROI CPA Conversion 130

Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care. RMNs saw 16.3% growth in the U.S. Processing.

Retail 121

Retail Media Retargeting Audience 121

Martech

JUNE 5, 2025

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. Todays biggest driver isnt functionality its audience expectations. Theyre redefining the entire martech stack: What tools to use. And for colleges and universities, that means adapting to Gen Z.

MarTech 62

MarTech Conversion Conversion Rate Communications 62

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 124

Advertising Marketing Conversion Rate Audience 124

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 120

Conversion Rate A/B Testing Conversion Click Through Rate 120

Martech

SEPTEMBER 11, 2024

Custom audiences may need adjustments. Businesses should review and potentially adjust custom audiences. The post appeared first on MarTech. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs. Altered monitoring in Events Manager. Impact on businesses.

Ad Targeting 120

Ad Targeting Communications Audience MarTech 120