article thumbnail

Key SEO trends for 2024 by Wix Studio

Martech

SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels.

SEO 110
article thumbnail

Shattering the Grass Ceiling: Navigating the Haze of Cannabis Ad Regulations

Ad Monsters

how does MJBIZ approach content strategy to ensure compliance while still effectively reaching a broad audience? Kate Lavin: We are lucky at MJBiz in that, since we are not plant-touching, we are not subject to as many regulations as our readers in the cannabis cultivation, manufacturing, and retail sectors.

Retail 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

article thumbnail

Things to Consider Before Hiring an eCommerce Agency

Ad Rants

Or do you need help with marketing and SEO? They can create marketing campaigns tailored to your target audience and help you optimize your website for search engines. They offer variety services, including product research, design and branding, manufacturing, and shipping and fulfillment. Experience.

eCommerce 130
article thumbnail

Did martech break B2B marketing?

Martech

Marketers became disillusioned as the higher-ups shifted the goal post quarter after quarter, demanding more efficiency, more leads and more volume across the board — even though marketing is not magic, and we were never able to manufacture demand out of thin air. SEO is atrophying. In a way that is audience vs. sales-centric?

MarTech 116
article thumbnail

9 best practices for AI tools in content creation

Martech

Review, edit, and personalize AI results to put content in your own voice and ensure it benefits your target audience. Of course, defining your target audience also guides you. The open-source software is on thousands of devices, but the quality varies widely by manufacturer and product.) Use the bullets to form an outline.

article thumbnail

Why we care about AI in marketing

Ad Ops Hero

Machine learning models can decipher text, recognize images, perform audience segmentation, and even anticipate how customers are likely to respond to various initiatives. Other solutions optimize content for SEO. In our digital world, marketers need better ways to understand audiences across different devices and channels.