Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. Dig deeper: 5 ways to use project management data to increase marketing ROI 2. Adapt in real-time.

ROI 114

ROI Audience Manufacturing Brand Awareness 114

Single Grain

APRIL 28, 2025

Implementing intent data requires the right tools, transparent processes, and ongoing optimization to maximize your return on investment (ROI). Third-Party Intent Data Third-party data offers a broader view of your target audience. TABLE OF CONTENTS: What Is Intent Data and Why Does It Matter for ABM?

ROI 52

ROI Conversion Rate Manufacturing Education 52

Single Grain

JULY 19, 2025

Effective digital twin demos demonstrate specific, quantifiable outcomes rather than just features, helping prospects visualize implementation and defend ROI to their stakeholders. Overall, they offer intelligence across the entire product lifecycle, specifically in manufacturing, processing, design, and operation.

Conversion Rate 52

Conversion Rate Conversion ROI Manufacturing 52

Single Grain

JULY 10, 2025

Companies implementing edge CRO analytics report 15-40x faster data processing and 75% reduction in data transfer costs , while maintaining the 223% average ROI that CRO technologies typically deliver. Manufacturing companies have adopted edge CRO analytics to enhance operational efficiency.

A/B Testing 52

A/B Testing Conversion Rate Conversion GDPR 52

Single Grain

MAY 7, 2025

Enhanced Customer Engagement A brand’s history tells a compelling story that can increase audience engagement. On the contrary, heritage fashion brands can change manufacturing to accommodate tariffs and other economic disruptions, such as switching to a “U.S. This builds trust, a stronger connection, and loyalty.

Fashion 52

Fashion Communications Marketing Manufacturing 52

Marketing Dive

JUNE 26, 2025

LG is a South Korean company that manufactures consumer and commercial products like TVs, home appliances and formerly mobile phones. The website is available in English and Spanish, and the company has plans to support additional languages in the coming months to encourage broader participation. © 2025 TechTarget, Inc.

Electronics 66

Electronics Cookies Agency Ad Tech 66

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek. reported last week.

Food 52

Food Ad Tech Media Agency 52

Single Grain

APRIL 20, 2025

This precision-targeting channel allows for more granular audience segmentation and measurable outcomes. For B2B marketers, platforms like LinkedIn offer highly targeted reach, while industry-specific platforms can provide access to niche audiences at lower costs. Tools like Karrot.ai

Marketing 52

Marketing CPC Conversion Rate Click Through Rate 52

VideoWeek

APRIL 17, 2025

While Barb already reports on linear commercial spot audiences eight days after airing, the measurement body says advertisers expectations around reporting speed have increased, given their ability to monitor digital campaigns in real time.

Marketing 52

Marketing Ad Tech Media Food 52

Single Grain

APRIL 10, 2025

LinkedIn’s matched audiences feature allows for precise targeting of specific accounts and decision-makers. Regular targeting refinement based on performance data can improve campaign ROI by 25-30%. Company Targeting Company targeting is when ABM marketers build audiences and segments by businesses and organizations.

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

Single Grain

APRIL 29, 2025

B2B marketers who use ABM are achieving 81% higher ROI compared to those who don’t, according to Demandbase. Key Takeaways Effective ABM content frameworks drive superior ROI, with companies implementing strategic ABM frameworks achieving 48% year-over-year revenue growth and 81% higher ROI compared to traditional marketing approaches.

ROI 52

ROI Conversion Rate Education Conversion 52

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Executives, under pressure to deliver results for the next quarter, might crave quick wins and prioritize immediate ROI.

Audience 126

Audience Marketing ROI Manufacturing 126

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Retail 103

Retail Manufacturing MarTech ROI 103

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 66

Audience Brand Lift Impressions Manufacturing 66

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing 133

Marketing Manufacturing Audience Entertainment 133

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 105

Advertising Manufacturing Impressions Audience 105

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company.

Marketing 126

Marketing ROI Audience Education 126

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels.

ROI 128

ROI Machine Learning Conversion Rate Healthcare 128

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The Approach To cut through the noise and achieve the desired results, the agency devised a strategy that was focused heavily on placements where their target audience was most present.

ROI 52

ROI Advertising Conversion SEO 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Target customers. Product overview.

Marketing 122

Marketing Manufacturing Communications Healthcare 122

Martech

AUGUST 21, 2023

For example, we have a CPG client with a sophisticated data science practice for predicting futures pricing and availability of ingredients to manufacture its products. This might include audiences exported to channels with predictive capabilities such as Facebook, Google Ads, the brand’s ESP, etc. Get MarTech! In your inbox.

Audience 98

Audience Machine Learning ROI Conversion Rate 98

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 114

Marketing Machine Learning Cookies ROI 114

Martech

DECEMBER 29, 2023

If we pair this viewing data with the impact this audience group has had on the beauty industry — including their adoption of strong brand loyalty and their commitment to support accessibility and inclusivity in beauty — we can expect the beauty market to play a big role in the growth of shoppable ads in TV streaming in 2024.” Get MarTech!

eCommerce 124

eCommerce Retail Electronics Conversion 124

Martech

MAY 22, 2024

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. The first of which was probably “data is the new oil.” The new oil” cliche was quickly followed by: “Garbage in, garbage out.”

Marketing 117

Marketing MarTech Conversion Rate Healthcare 117

Digiday

JANUARY 12, 2023

However, this doesn’t mean the German auto manufacturer is pulling out of gaming entirely. Although esports organizations offer brands access to a large gaming audience, marketers are beginning to realize that individual gaming influencers can offer the same level of engagement for less money.

Manufacturing 80

Manufacturing Entertainment ROI Communications 80

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. A story is incomplete without a main character.

Marketing 111

Marketing Banner Audience Impressions 111

AdvertiseMint

SEPTEMBER 10, 2023

How To Do Market Research Market research is a crucial step in understanding your target audience and competition. Identify your target audience: Determine who your ideal customers are. Conduct surveys, interviews, focus groups, or online questionnaires to gather firsthand information from your target audience.

Shipping 52

Shipping Manufacturing Retail ROI 52

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. For example, a Saturday morning kids show is going to have a different target audience compared to a Sunday night football game, and have ads that reflect the change in audience. Agility Can Help.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

Single Grain

MARCH 14, 2025

Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. Unqualified audience : Many viral videos attract a broad audience that is not necessarily interested in your product or service. Why is this important? Fortunately, that’s easier than you think.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. Unqualified audience : Many viral videos attract a broad audience that is not necessarily interested in your product or service. Why is this important? Fortunately, that’s easier than you think.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Martech

FEBRUARY 24, 2022

Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It also offers a variety of services to maximize advertising ROI and call handler performance. It has more than 100 employees. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. The advertiser will specify their target audience, ad formats, the type of ad inventory they want to bid on, and their budget preferences (a process called targeting). They also upload relevant ads into the DSP.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Single Grain

JANUARY 6, 2020

ERP/Manufacturing/Supply Chain. These products offer added value to the same audience but are independent from their main product. You can then use these new ‘features' to sell your SaaS product/s to look-a-like audiences, who will most probably have the same problems as the user that suggested the feature/change.”

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Lemonads

JUNE 26, 2020

When crafted properly, email campaigns can also yield a whopping $42 return-on-income (ROI) for every $1 spent in B2C companies. B2B companies, on the other hand, boast of a 35$ ROI for every $1 spent, which makes this type of marketing ideal for companies targeting consumers as well as other businesses. There are 3.9

Affiliates 52

Affiliates Non-Profit Manufacturing ROI 52