VideoWeek

DECEMBER 17, 2024

Like IDs for ad tech and martech software, tires are not merely accessories, they are indispensable components of the car, and crucial to its performance and safety. Manufacturers are responsible for selecting the best tires based on the vehicles specs, performance requirements, and intended usage.

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 119

Education Audience Conversion Rate Manufacturing 119

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. The post Scaling local advertising with automation in the new media landscape appeared first on MarTech.

Media 119

Media Advertising Ad Ops Non-Profit 119

Martech

JUNE 4, 2025

Our research can show you how to align your martech stack with business strategy. Decoding strategy and value In recent years, our team at MartechTribe set out to uncover the real relationship between martech and business strategy, while: Studying 1,533 real-life technology stacks from companies across 16 industries. Manufacturing.

Manufacturing 56

Manufacturing Education Communications MarTech 56

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Retailer audiences offer valuable data for acquiring new customers. The post 3 tips for cutting through the DTC noise with marketing data appeared first on MarTech. Amazon, Walmart, Target), per Statista.

Marketing 121

Marketing Machine Learning Retail Manufacturing 121

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 98

Demand Side Platform Audience Manufacturing Advertising 98

Martech

APRIL 1, 2025

Looking to research your target audience so you can craft a more relevant GTM strategy and more powerful messaging? Wynter delivers your ideal target audiences within a 48-hour turnaround to give you the feedback and insights you need. Businesses get low-cost digital marketing help, and students get valuable experience and mentorship.

Marketing 81

Marketing Manufacturing MarTech Communications 81

Martech Series

NOVEMBER 1, 2022

Over the last few years, multicultural audiences, especially Hispanic consumers, have adopted CTV streaming apps at a higher rate compared to the general population, presenting a significant opportunity to marketers. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

Entertainment 98

Entertainment Audience Advertising Manufacturing 98

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 125

Audience Marketing ROI Manufacturing 125

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Dont assume that digital-first means digital-only. Processing.

Marketing 107

Marketing Entertainment Manufacturing Brand Awareness 107

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. Use current data to keep your campaigns fresh and highly relevant to your audience. Adapt in real-time. Processing.

ROI 113

ROI Audience Manufacturing Brand Awareness 113

Martech

JUNE 3, 2025

What ethical persuasion looks like Persuasion respects your audience and builds trust. You tap into desires, values and motivations instead of manufacturing fake scarcity or panic. The post Real persuasion doesnt require manipulation appeared first on MarTech. ” These tactics aren’t clever marketing.

Clickbait 91

Clickbait GDPR Manufacturing eCommerce 91

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. So this partnership is tailored to find audiences in this current fragmented chaos.

Media 121

Media Manufacturing Audience MarTech 121

Martech Series

NOVEMBER 9, 2022

Proprietary Audience Intelligence Provides Unique Insights into the C-Suite. The Bliss Group and Ringer Sciences have announced the launch of the Executive Signals Platform (ESP), one of the first audience intelligence platforms to analyze the behavior of executives in key media channels dedicated to business.

Healthcare 98

Healthcare Manufacturing Retail Audience 98

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization.

Marketing 136

Marketing Manufacturing Conversion Pop-Up 136

Martech

DECEMBER 10, 2024

Most brands have a data layer that efficiently collects, processes and streams audience insights into engagement channels. For example: A delayed product image can cost a tech manufacturer millions in lost revenue and digital shelf space. The post Why your company needs a brand LLM to thrive appeared first on MarTech.

Conversion Rate 124

Conversion Rate Manufacturing eCommerce Audience 124

Martech

JUNE 24, 2025

RMNs’ competitive advantage — first-party audience data Retailers sit on some of the most valuable first-party data in the ecosystem — real purchase behavior. This rich behavioral data is difficult for other digital channels to match, and it allows brands to find and grow high-value audiences at scale. Seasonal pushes.

Retail 66

Retail Media Audience Conversion 66

Martech Series

JANUARY 9, 2023

Discovery Announce Audience Measurement Agreement. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. The post Aimpoint Digital to Drive Value With Optimization Through Gurobi Version 10’s New Features appeared first on MarTech Series.

Machine Learning 98

Machine Learning Manufacturing MarTech Audience 98

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Retail 103

Retail Manufacturing MarTech ROI 103

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Media 98

Media Manufacturing Native Advertising MarTech 98

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Manufacturing 98

Manufacturing Display Advertising Entertainment MarTech 98

Martech Series

NOVEMBER 8, 2022

The acquisition will also help drive expanded capabilities for both television manufacturers and publishers, while creating a more immersive and engaging viewing experience for consumers with on-screen content information and recommendations. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

Machine Learning 97

Machine Learning Manufacturing MarTech Advertising 97

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 97

Manufacturing Fashion Electronics Finance 97

Martech Series

FEBRUARY 12, 2023

For more than 20 years, technology buyers, sellers, resellers, and manufacturers from companies of all sizes and industries have assembled at ITEXPO to forge new partnerships, collaborate, and learn together and from one another. Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet “The U.S.

Communications 95

Communications Manufacturing Finance MarTech 95

Martech

JUNE 18, 2024

. “S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.”

Manufacturing 114

Manufacturing Real Estate Audience Finance 114

Martech Series

JUNE 24, 2022

Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing 133

Marketing Manufacturing Audience Entertainment 133

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 105

Advertising Manufacturing Impressions Audience 105

Martech Series

JANUARY 25, 2023

New customers spanned industries from retail, financial services, and manufacturing to telecommunications, media, and nonprofits, with a footprint that reaches across six continents. Audience Insights Prevail The post dotCMS CEO Zain Ishaq Reflects on Record 2022 Results, What’s to Come in 2023 appeared first on MarTech Series.

A/B Testing 105

A/B Testing Manufacturing MarTech Retail 105

Martech

FEBRUARY 23, 2022

But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures. It matters when the audience is viewing the ad on a TV, as opposed to a mobile device.

Advertising 106

Advertising Manufacturing Ad Inventory Impressions 106

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. The company focused on diverse speakers and translated content to enable audience accessibility.

Audience 98

Audience Healthcare Manufacturing Brand Awareness 98

Martech Series

AUGUST 31, 2022

Taboola News integrates content recommendations from Taboola’s large publisher network with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications, and browser applications. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Manufacturing 98

Manufacturing Entertainment MarTech Audience 98

Martech Series

JULY 25, 2022

Maris-Tech has already received initial orders for the Jupiter-AI as an OEM (Original Equipment Manufacturer) solution and as a ruggedized platform within enclosure (the Opal), as well as for its derivatives, that vary in terms of video interfaces and mechanical structure. Maris-Tech Ltd. ,

Manufacturing 98

Manufacturing MarTech Audience Marketing 98

Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo. ” said Ben Antier , Co-Founder and CEO, Publica.

Ad Server 98

Ad Server Header Bidding Advertising Ad Exchange 98

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports. Get MarTech! Now is the time to get in the game.” In your inbox.

Retail 121

Retail Electronics MarTech Manufacturing 121

Martech

MARCH 22, 2024

It’s original mission was to work with mobile carriers and device manufacturers to develop an infrastructure to support a mobile app economy. “We help mobile device manufacturers and carriers interact with the entire app economy,” said Cohen. ” Get MarTech! In your inbox.

Manufacturing 136

Manufacturing Cookies Advertising MarTech 136

Martech Series

SEPTEMBER 21, 2022

“Podcasting is such a powerful way to engage an audience, and we are delighted to welcome Alex and Commerce Talks to Seamless”— Joseph Ridley, General Manager, Terrapinn. Marketing Technology News: MarTech Interview with Tom Libretto, Chief Marketing Officer at Workhuman.

Manufacturing 98

Manufacturing Retail MarTech Audience 98

Martech

OCTOBER 20, 2022

We had heard previously from Oracle that a common use case for Unity was to execute against selected audience segments using selected data rather than import all customer data and treat the CDP as a single source of truth. Oracle also announced Asset-Based Service for High Tech and Manufacturing, a new part of Oracle Fusion Service.

Manufacturing 106

Manufacturing Healthcare MarTech Audience 106