Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8

Finance 52

Finance Marketing Conversion Electronics 52

Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. We were able to increase spend by 2.5X

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

DECEMBER 2, 2019

We’ll show you how to implement category design later, but for now, you can get a better idea of how this strategy works by considering these famous use cases: 1) Birdseye: Frozen Foods. Clarence Birdseye had a tough audience to crack in the 1920s. Traditional marketing has been evolving so fast in the last couple of years.

Marketing 131

Marketing Food Audience Machine Learning 131

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. Combating Rising Facebook Ad Costs.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

SEPTEMBER 4, 2019

According to them, African Americans and Hispanic Americans represent the most active users of TV, radio and mobile devices: Segmenting by age goes on to show that multicultural millennials are the highest content consumers : 62% blogs. of the target audience’s characteristics. Let’s imagine that you’ve decided to buy a new laptop.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you!

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. Why does native advertising work?

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

FEBRUARY 14, 2020

Not to mention – video content is now much easier to create and promote to huge audiences than ever before, thanks to the Internet and social networks. Not to mention – video content is now much easier to create and promote to huge audiences than ever before, thanks to the Internet and social networks. Get A Free Consultation.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. The digital advertising landscape has faced some drastic changes in the past decade. What Is Native Advertising? That means native ads have 8.8X

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

MARCH 16, 2020

What does this all mean? It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 3, 2021

You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. Well, that's not the case with Hulu.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

JULY 28, 2020

Almost 60% of marketers say that email marketing is their biggest source of ROI. In general, they all offer the same basic features (the ability to send emails to lists, to make your emails more visually appealing, to use automation, etc.), but they also all have varying strengths and weaknesses. Get A Free Consultation.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

MAY 4, 2022

A WordPress SEO agency is an experienced digital marketing company that specializes in WordPress search engine optimization, including Yoast SEO, Mobile AMP and site speed. WordPress is a top content management system that powers 35% of the total active websites on the Internet. TABLE OF CONTENTS: ↓ What Is a WordPress SEO Agency?

SEO 59

SEO Agency ROI Conversion 59

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads. of mobile users in the U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

FEBRUARY 22, 2024

It’s also about setting clear and measurable goals that align with your business objectives, understanding your target audience, and, as always, keeping an eye on your competition. With millions of products vying for attention on platforms like Amazon, Shopify and Etsy, the challenge for sellers to stand out is monumental.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1%

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. They’re still unsure that the ROI of cold emails is worthwhile. Get A Free Consultation.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

JULY 19, 2019

Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Search engine optimization A/B split testing — like all split testing — allows you to isolate the variables increasing traffic so you can take a targeted approach to content changes. . Click here to download it for free right now!

Marketing 111

Marketing SEO Machine Learning Banner 111

Martech

MARCH 2, 2023

The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. The Videobomb technology allows brands to make any object in the physical world become a digital billboard ad on a consumer’s mobile screen. The AR experience began when users pointed their phone camera at a dollar bill. Why we care.

ROI 99

ROI Conversion Rate eCommerce Food 99

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 1) Mobile Monkey. Click here to get instant access to the masterclass. 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

NOVEMBER 8, 2019

Content synergy is the most important element here; there’s no point in creating 100 blog posts if you’re just going to send all your readers to your homepage. This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Imagine if every new visitor to your website bought a product.

Marketing 112

Marketing Conversion Audience Media 112

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said “What kind of content do we need for the TOFU?” ” was talking about a vegetarian lunch? Wondered if CTA and CTR were out-of-state television networks? A/B Testing.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. All the user's data are kept in the SaaS provider’s data center. SaaS is not a new concept. It's actually been a business model since the 1960s. It's actually been a business model since the 1960s.

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

SEPTEMBER 3, 2019

will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. It’s estimated that by 2021 27% of internet users in the U.S. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89

Marketing 106

Marketing SEO Banner Audience 106

Single Grain

DECEMBER 6, 2019

After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126