Martech Series

OCTOBER 3, 2022

In fact, 60% of brands that increased media investment during the last recession saw ROI improvements according to the recent ROI Genome Intelligence Report from marketing intelligence provider Analytic Partners. On the flip side, brands that cut spending risked losing 15% of business to competitors that boosted their spending.

Marketing 98

Marketing ROI Food Retail 98

The Ad Tech Blog

SEPTEMBER 11, 2024

By leveraging these insights, marketers can design ads that elicit desired emotional responses from their target audience. By understanding the neural mechanisms behind color perception, marketers can design ads that resonate with their audience on a deeper level, leading to increased brand loyalty and sales.

Machine Learning 130

Machine Learning ROI Audience Media 130

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 111

Brand Awareness ROI Click Through Rate Conversion 111

The Ad Tech Blog

SEPTEMBER 18, 2024

Traditional advertising methods may not be as effective on mobile platforms, requiring marketers to rethink their strategies and find new ways to engage their audience. Difficulty in Targeting the Right Audience Another significant challenge is targeting the right audience.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Food 130

Marketing Dive

JUNE 5, 2025

The fast-food giant will release a TV commercial that spotlights consumers’ social postings about the menu item, which was phased out nationally in 2016. The campaign also includes social posts, out-of-home ads and a Snapchat activation. ET Loyalty 2.0 By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Agency 71

Agency Retail ROI Ad Tech 71

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. It also provides detailed analytics for measuring effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

The Ad Tech Blog

MAY 30, 2024

For instance, mice exposed to a novel environment were able to remember the location of hidden food 24 hours later, unlike those that were not exposed to novelty. This results in ads being placed in less effective channels, reducing their chances of being seen and remembered by the target audience. FAQs What is ad memory retention?

Audience 130

Audience ROI Control Group Media 130

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. and Canada.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. It is available in numerous languages and countries for those with a global or multilingual target audience. Google’s AI will then “remix” the content based on your sales goals and target audience. Scroll down until you see Promotion Extension.

ROI 52

ROI Conversion CPC Food 52

Martech

JUNE 23, 2022

They also own or manage over 30 hotels adjacent to these iconic locations and, as if that weren’t enough, they own six luxury yachts, seven golf courses, and 89 food and beverage outlets. “We’re Once all the data was combined and customer identities unified, Xanterra began creating audience segments with personalized messaging.

Food 105

Food ROI Marketing Audience 105

Digiday

DECEMBER 1, 2022

Video analytics firm Tubular Labs recently expanded its artificial intelligence and consumer insights tools to analyze video categories and social audience behaviors across some 1 million topics and 11 billion videos across YouTube, Facebook, Twitter, Instagram, Twitch and TikTok.

Marketing 92

Marketing Food Audience ROI 92

Ad Monsters

MAY 20, 2024

From the expansion of their Smart Outcomes suite to the introduction of Smart Acquisition solutions, Samsung is setting new standards in ad performance and audience engagement. Through our partnerships with top MMPS, advertisers can also prove more ROI by measuring return on ad spend through our partnerships.

Audience 59

Audience Machine Learning Real Estate ROI 59

Martech Series

FEBRUARY 15, 2023

“Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.”

Retail 98

Retail ROI Food MarTech 98

Martech

SEPTEMBER 26, 2023

Under budget pressure In the current economic environment, there’s pressure to cut martech spending in the belief that this will increase ROI — for example, postponing investment in a new tool or canceling some high-cost subscriptions. “It Surely not,” said Davis, “but I trust we’ve given you some actionable ideas and some food for thought.”

MarTech 122

MarTech Food ROI Marketing 122

VideoWeek

MAY 3, 2023

P&G is focusing on ROI in digital Procter & Gamble kept ad spending high throughout the pandemic, so while some advertisers are still talking about raising ad spend back to pre-pandemic levels, P&G have maintained high levels of investment. And that’s a very high ROI activity.

Advertising 98

Advertising ROI Retail Media 98

Digiday

DECEMBER 20, 2022

In-depth research and analysis of talent audiences are imperative to create the right partnership. As a large food publisher, Taste of Home understands audience interests, preferences and passions on a granular level, beyond simply categorizing someone as a food influencer with importance prioritized based on social following alone.

Food 81

Food Brand Lift Audience ROI 81

Martech

OCTOBER 21, 2021

One thing to consider is whether your business case calls for shorter-term ROI versus long-term flexibility. How Discovery Plus markets complex streaming options to an international audience. That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses.

Marketing 112

Marketing Audience MarTech Food 112

MNTN

AUGUST 6, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience ROI Impressions 98

Martech

MARCH 2, 2023

The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. And on the other side of the action, the Videobomb platform generates analytics so marketers can measure conversion rates and ROI. Our platform is focused on engagement and ROI – not just entertainment.” Brands adopting AR. “I

ROI 109

ROI Conversion Rate eCommerce Food 109

The Ad Tech Blog

OCTOBER 23, 2024

Understanding the impact of color branding can significantly enhance your brand’s visibility and emotional connection with your audience. This article delves into the nuances of color branding, offering insights and strategies to help you make informed decisions that resonate with your audience.

Audience 130

Audience Fashion Communications Marketing 130

Single Grain

SEPTEMBER 10, 2019

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. 7) Understand Your Target Audience (and Buyer Persona). Analyze the influencer’s audience, engagement and their trustworthiness.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

FEBRUARY 14, 2020

Not to mention – video content is now much easier to create and promote to huge audiences than ever before, thanks to the Internet and social networks. Takeaway : This video demonstrates that the company knows its audience better than anyone else – the title “Girls Don't Poop” says it all.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Marketing Dive

JUNE 16, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. DoorDash and Symbiosys have been building out restaurant offsite ads over the past eight months and are in the process of rolling those tools out as an extension of onsite product advertising, according to executives.

Retail 57

Retail Media Ad Tech Cookies 57

Monetize More

MARCH 14, 2023

For publishers, it helps maximize revenue and user experience by delivering high-quality, relevant ads that resonate with their audience. For advertisers, it improves the return on investment (ROI) by delivering ads to the right people at the right time, resulting in higher conversion rates and lower costs.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Re-engagement / ‘We miss you’ Use cases for this audience segment sometimes come down to philosophical differences. Brands in every vertical can benefit from strategic automation.

Marketing 117

Marketing eCommerce Communications Brand Awareness 117

Single Grain

DECEMBER 16, 2019

These platforms attract large, focused audiences, allowing brands to reach the masses through a trusted influencer whom people respect and find more relatable than a corporate brand. For many years, mascots, cartoons and animated film characters have held sway over audiences. Food and Drug Administration got involved.

Marketing 110

Marketing ROI Audience Brand Awareness 110

MNTN

FEBRUARY 15, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience Retargeting Food 98

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. reported last week.

Food 52

Food Ad Tech Media Agency 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Martech Series

NOVEMBER 3, 2022

Through the Versium-KDI partnership, KDI’s purchase behavior data for Consumer Packaged Goods (CPG), Alcoholic Beverages, Quick Service and Fast Casual Restaurants, and Food and Alcohol Delivery Services will be enriched with Versium’s demographic, business, and additional data sets.

Food 52

Food Retail Audience MarTech 52

Single Grain

SEPTEMBER 4, 2019

With the same overarching approach and brand experience, modern advertisers can learn how to deliver their message to diverse audience segments. of the target audience’s characteristics. DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

illumin

JANUARY 30, 2019

But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad.

Advertising 62

Advertising Rich Media ROI Food 62

Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product.

Marketing 141

Marketing Audience Media ROI 141

Martech Series

DECEMBER 22, 2022

greater ROI and 35% more bookings than other platforms. Connecting to dynamic young audience: If your business is looking to connect with people under the age of 35 then Snapchat is the ideal place to be. Ask your audience to vote on the new product and color options. With Snap Ads, Marriot Bonvoy saw a 3.4x

Audience 98

Audience ROI Advertising Media 98