VideoWeek

OCTOBER 13, 2023

Zeotap Launches Audience Segments Based on Telco Data Zeotap Data, a Berlin-based ad tech firm, has launched 12 audience segments called ‘Zeotap Tribes’ The segments are derived from mobile telco partnerships, analysing the data to identify shared characteristics among users.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

FEBRUARY 17, 2023

Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

Viewability 52

Viewability Audience Media Ad Tech 52

PrograMetrix

APRIL 28, 2021

The most important changes include: The EU’s General Data Protection Regulation (GDPR). Related: Audience Targeting 101: How to Show Your Digital Ads to the Right People. The California Consumer Privacy Act (CCPA). iOS 14’s App Tracking Transparency. The phaseout of third-party cookies from all major web browsers by 2022.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Smart-Hub

OCTOBER 15, 2023

As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. This is a genuinely secure system; you know all partners whose traffic is verified by best traffic scanners; GDPR and CCPA data processing mechanisms are also in place. Maintain The Highest Revenues in Media Trading With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Single Grain

JUNE 5, 2023

Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 Finances Online ) Ads can increase brand awareness by 80%. Finances Online ) Mobile advertising accounts for 64% of digital ad spending in the US.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Marketing 64

Marketing GDPR Shipping Fashion 64

VideoWeek

NOVEMBER 17, 2023

The Week for Publishers The Guardian Launches New Ad Solution for Completely Cookie-Free Audiences UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism.

Media 98

Media Cookies Affiliates Agency 98

Automatad Inc.

JANUARY 31, 2022

The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. . Image Source: ICCL. Reference Image Source: MediaPost.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. Diverse Audiences Driving OTT Growth.

eCommerce 52

eCommerce Cookies GDPR Media 52

Monetize More

MAY 4, 2023

In addition to identifying risks, your adtech partner can also provide valuable insights and data to help publishers optimize their ad placements and improve their overall audience engagement. Publishers must also stay compliant with regulations such as GDPR and CCPA, as well as industry initiatives like the Coalition for Better Ads.

Advertising 52

Advertising Communications GDPR Finance 52

Single Grain

MAY 22, 2023

Finance (fraud detection): AI algorithms can analyze large volumes of financial data, identifying patterns and anomalies to detect fraudulent activities in real-time. AI can be applied to a variety of business functions, including marketing, finance, HR, and operations.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Ad Monsters

JUNE 28, 2022

These solutions rely on third-party cookies to collect anonymous audience data from multiple sources and bucket that data into broad segments using algorithms and selective methods of identity resolution. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. Then we create audiences or deal IDs around those particular segments. Michael Sweeney : Perfect. Very plain and simple.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Lemonads

FEBRUARY 9, 2021

These include, but are not limited to: Insurance Home services Auto Travel Gaming Software and mobile apps Entertainment Finance Healthcare Dating Privacy and Security Modern consumers only like to visit platforms and interact with ads that respect GDPR laws as well as other privacy guidelines.

Ad network 52

Ad network Affiliates CPM Pop-Up 52

Single Grain

AUGUST 27, 2019

The Email Marketer’s 4-Step Guide to GDPR Compliance. Getting Inside the Mind of Your Target Audience. First, though, let’s get inside the mind of your target audience. According to CoSchedule, the reasons for this are that they: Attract audience attention by their obscure number. Show your expertise.

Banner 103

Banner ROI Conversion Audience 103

Digiday

NOVEMBER 20, 2022

The combined company will be able to reach an expanded national audience of approximately 85 million households nationwide, fueling growth in alternative profit businesses such as Retail Media, Kroger Personal Finance and Customer Insights,” the two companies said in a press statement.

Marketing 59

Marketing Retail Ad Targeting Conversion 59

Martech

MARCH 4, 2022

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Prioritize and target audiences. Reduced costs.

Marketing 103

Marketing ROI Audience GDPR 103

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. 2) Programmatic Advertising. Cost-effectiveness.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

FEBRUARY 15, 2024

This means optimizing content for a broader range of search engines to reach a wider audience. GDPR , CCPA) and adapt their strategies to be more privacy-centric, potentially moving away from reliance on personal data and towards context-based targeting and content marketing.

Marketing 52

Marketing SEO Non-Profit Fashion 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126