Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Audience Agency 69

Lemonads

AUGUST 5, 2020

Let’s deep dive to earn that engagement you are looking for through what we’ll overview: Outbrain Review : Ads, Company & Tips; Native Advertising ; Outbrain Review for Advertisers: Prices, Pros & Con s; Outbrain Review for Publishers: Prices, Pros & Cons; Outbrain Review Alternatives and Competitors.

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

MNTN

JANUARY 27, 2023

Performance marketing is a leaner and more efficient way to reach your goals, and the following types of performance marketing all aim to break through the clutter and reach your target audience: 1. Connected TV Advertising and Over-The-Top Advertisi ng OTT advertising refers to content streamed across all devices such as mobile and desktop.

Marketing 52

Marketing Real Estate SEO Pop-Up 52

Martech Series

OCTOBER 31, 2022

This gives advertisers working with Taboola even more visibility in prominent locations across trusted publishers in verticals from local news, sports, entertainment, finance and more. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Digiday

NOVEMBER 15, 2022

Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack received a Best Use of Technology nomination for their metaverse campaign. It was also the first hospitality brand to engage its target audience in the metaverse across VR, PC, console, cloud gaming and mobile devices.

Advertising 68

Advertising Marketing Fashion Entertainment 68

InMobi

JUNE 25, 2014

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York.

Conversion 52

Conversion Native Advertising Advertising Conversion Rate 52

Lemonads

JUNE 19, 2020

Purchasing products online is more convenient than ever before, but marketers have to understand how their audiences are behaving to craft effective ads campaigns. Additionally, native advertising is also attracting a lot of attention as consumers have more time to read and research products before making a purchase.

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

All About Advertising Law

DECEMBER 6, 2013

On December 4 before a packed house, the FTC held its much-anticipated workshop on native advertising, Blurred Lines: Advertising or Content?, which examined the practice of blending of advertisements with news, entertainment, and other editorial content in digital media.

Native Advertising 61

Native Advertising Advertising Entertainment Audience 61

VideoWeek

JULY 18, 2022

Cadent has teamed up with data platform Tunnl to drive reach across OTT/CTV, addressable, and indexed TV advertising. Forrester ranked the two agencies’ tech tools and audience segmentation abilities highly, according to Adweek. Berenberg Warns of Advertising Recession. Cadent and Tunnl Collaborate on Advanced TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Ad Beat

NOVEMBER 20, 2019

These aforementioned statistics about video advertising prove that you can have the best content in the world, and still have trouble engaging with your target audience, simply because they can easily access the exact same information through their preferred medium in 2019: video. Source: Hubspot. 10% said video blogs. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

APRIL 29, 2014

Moms are a critical audience for marketers, and understanding their mobile media behaviors and attitudes can help marketers to take advantage of the emerging trends. Align your advertising content for moms to consume on their mobile devices.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

All About Advertising Law

JANUARY 4, 2018

The FCC’s Sponsorship Identification Rule is a close, perhaps neglected cousin of the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements , i.e., its Native Advertising Guide.

Native Advertising 45

Native Advertising Advertising Entertainment Communications 45

SODP

MAY 25, 2020

But if they see a clever ad campaign that offers real value or entertains, they don’t care whether it’s a paid campaign or not – they just interact with it. When taking the stage a decade ago, native advertising revolutionized the advertising industry. Native ads or branded content?

Native Advertising 52

Native Advertising Click Through Rate Audience Finance 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? On the surface, mobile advertising seems quite simple.

Advertising 54

Advertising CPM Mobile Ads CPC 54

NewProgrammatic

JANUARY 26, 2022

The conference intends to focus on all things affiliate marketing, with special emphasis on Facebook ad tracking, lead generation, eCommerce, and additional sessions on pressing topics such as email marketing, native advertising, or chatbots. DMEXCO offers seminars, debates, expositions, and masterclasses.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

MobileAds

JANUARY 20, 2021

For example, native advertising on Facebook Ads, Twitter Ads, or Instagram Ads. It enables advertisers or brands to find the right people for your product or service. It enables advertisers or brands to find the right people for your product or service. Some stats on native ads. Who is your target audience?

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Fuel Lines

MAY 5, 2013

Most agencies haven’t learned the lesson that it takes content that has value to attract their audience. Our clients are recognizing that marketing messaging has to go beyond traditional advertising formats such as, 30 second TV ads if they are to engage consumers and communicate more persuasively.

Agency 279

Agency Communications Entertainment Native Advertising 279

Single Grain

JUNE 13, 2023

Disney, a global entertainment powerhouse, has captured the hearts and imaginations of millions of people around the world. While consumers may prefer an ad-free experience, remember that: Providing the option to choose between ads and an ad-free subscription allows for better monetization and caters to a wider audience.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

Clearcode

APRIL 21, 2023

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. To increase the share value of your videos, make them informative and entertaining. of TikTok users are Gen Zers (18-24 year-olds).

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Martech Series

FEBRUARY 21, 2023

TV buying and measurement platform broadens its data and targeting capabilities Tatari , a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of Experian’s marketing data into the Tatari platform. Clients include Made In, Daily Harvest, Wpromote, and Fubo.

Marketing 76

Marketing Native Advertising Ad Tech MarTech 76

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. RevContent is often called the top growing native advertising platform since they are improving a lot! It took them about 3.5

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. What Is a Streaming TV Advertisement? Streaming TV ads are new for advertisers. Types of Ads That You Can Run on Hulu. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59

VideoWeek

DECEMBER 2, 2022

VideoAmp says the integration enables joint advertisers to facilitate a direct, audience-based match using first-party data from Disney’s Audience Graph, matched with VideoAmp’s cross-platform measurement. Amazon Launches New Clean Room Solution in Overhauled Ad Offering. Read more on VideoWeek. Cedara Raises $2.7

Agency 52

Agency Media Ad Tech Audience 52

VideoWeek

OCTOBER 14, 2022

“To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. “Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Lemonads

JANUARY 26, 2021

By analyzing users’ mobile carriers, you can tell where your audience is located, the rates they are paying approximately, and the type of features or capacities that keep them entertained. Affiliate Offer and Network Analyzer The affiliate offer is the program that an advertiser develops to work with independent marketers.

Affiliates 52

Affiliates Pop-Up Marketing Banner 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126

VideoWeek

FEBRUARY 10, 2023

The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. Innovid added that the top goals for converged TV buys are audience targeting, reach/incremental reach and outcomes.

Ad Tech 52

Ad Tech Ad Server Media Audience 52