Adweek

JANUARY 3, 2023

Discovery is kicking off 2023 with an alternative approach to audience measurement. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company's sports, news, lifestyle and entertainment portfolio. Top line On Tuesday, Warner Bros.

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Adweek

SEPTEMBER 22, 2022

Since then, many major entertainment companies implemented diversity and inclusion initiatives, making public commitments to systemic changes and increased representation in front of the camera as well as behind the scenes.

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Audience Entertainment 246

Adweek

OCTOBER 10, 2024

Hulu wants to immerse audiences into the world of Mexican boxing. Searchlight Television brought the idea to Hulu, according to Jordan Helman, executive vice president, drama, Hulu Originals and ABC Entertainment.

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Entertainment Audience 313

Adweek

DECEMBER 1, 2023

But in the latest ad for Snickers' Hi Protein bar, audiences get to witness the insane rigors he goes through to optimize his eating game. As a comedian, actor and show host, Joel McHale's mouth already gets quite the workout. In the entertainingly silly "Tastebud Training," McHale and his physically jacked and tatted "tastebud trainer,".

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Adweek

JUNE 9, 2025

“And we had this opportunity to introduce through color, through material, through finish, through innovation, [Stanley] to a whole new audience.” From 1960 through 2020, the target audience was the outdoor recreation crowd. Since then, the TikTok-famous colloquially coined “Stanley Cup” has seen many iterations.

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Fashion Food Entertainment Audience 252

Basis

MAY 7, 2025

With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers. Gaming is an underutilized advertising channel Gaming offers broad reach with engaged audiences across generations.

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Audience Advertising Entertainment Media 52

Adweek

APRIL 12, 2024

The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication.

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Entertainment Communications Audience Media 307

Playwire

JANUARY 13, 2025

Key Points Entertainment contextual advertising requires strategic alignment across streaming, traditional media, and digital platforms Success depends on balancing premium contextual moments with broad entertainment audience reach Cross-platform content consumption patterns demand sophisticated targeting approaches Data-driven optimization across (..)

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Entertainment Advertising Audience Media 52

Adweek

JUNE 2, 2022

Social media and interactive platforms are transforming the future of entertainment as we know it. With the emergence of Web3, digital creators have a powerful and unique position to own their content and interact with their audiences in ways the industry has never seen before -- and that transcends audio and video.

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Entertainment Audience Media 301

Adweek

DECEMBER 19, 2024

ESPN Squad was developed by ESPN Creative Studio and is designed to bring fun and entertainment to audiences, while introducing something unexpected to the ESPN ecosystem. Today, the sports network announced the debut of the ESPN Squad, four animated characters that viewers see when watching ESPN's content. The main.

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Entertainment Audience Marketing 272

Adweek

OCTOBER 13, 2022

Marvel Studios' Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand's most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew.

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Entertainment Audience Retail 301

Adweek

JANUARY 15, 2025

This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek's CES House Sunset Soiree, Matty Beckerman, founder and CEO of IRCode, demonstrated a groundbreaking technology (IRCode) poised to transform industries ranging from retail to entertainment.

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Entertainment Retail Audience 257

More About Advertising

NOVEMBER 29, 2024

Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for its latest AirPods, which have a hearing aid function. It’s a simple tale that tugs at the heartstrings.

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Entertainment Audience Advertising 98

Adweek

JULY 21, 2023

There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. To break through, a higher creative standard is being.

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Entertainment Social Advertising Marketing Audience 246

Adweek

NOVEMBER 22, 2022

Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. From music to commerce, Sean "Diddy" Combs has been influencing culture for decades.

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Fashion Entertainment Audience Agency 246

Adweek

DECEMBER 1, 2022

Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH's audience reach to be more engaging to Gen Z consumers. Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency.

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Agency Fashion Entertainment Audience 246

Playwire

APRIL 24, 2025

Key Points for Publishers ARPU (Average Revenue Per User) measures the average revenue generated by each unique user, revealing audience value beyond simple pageview metrics Typical monthly ARPU varies dramatically by verticalfrom $0.05-$0.20

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Audience Affiliates Entertainment ROI 52

Martech

DECEMBER 4, 2024

Brands know that Kourtney Kardashian or Justin Bieber reach hundreds of millions of people and can evaluate the likely demographics of their audiences. What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. 6 things to look for.

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Audience Entertainment MarTech Marketing 124

illumin

OCTOBER 31, 2024

With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun. The familiar format of the ad keeps things comfortable, while the twerking zombie animatronic makes its audience laugh. Here are the best of the best from Halloween this year.

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Retail Audience Entertainment Ad Tech 105

Martech

NOVEMBER 4, 2024

They want to be engaged and entertained. This is a remarkable level of message customization to an audience of one. Together, the target audience and lead magnet account for 80% of your results. Test your audience selection, your offers and your creative treatments. They have scant patience for salespeople.

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Marketing Communications Audience Entertainment 136

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. In the U.S., What does this mean for marketers?

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Martech

DECEMBER 18, 2024

Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Iron out your content strategy Show the value your brand brings mentally, socially and environmentally.

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Marketing Entertainment Manufacturing Brand Awareness 111

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

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Ad Ops Machine Learning Audience Ad Targeting 115

Martech

JANUARY 3, 2025

Award shows may go streaming-exclusive, and weekly releases for scripted programming could make a comeback to sustain audience engagement. As streaming services expand their ad-supported tiers, advertisers will gain advanced control over reach, frequency, and targeting, making CTV an indispensable tool for engaging on-demand audiences.

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Demand Side Platform Audience Entertainment Advertising 122

Ad Monsters

DECEMBER 5, 2024

Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. The holiday season is highly competitive, with many products vying for the same audience. The key to success is creating great user experiences and capturing genuine user attention.

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Real Estate Retail Audience Conversion 97

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

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Audience Advertising Media Entertainment 112

Martech

OCTOBER 18, 2024

Target audience descriptions. I asked for feedback on the FABs my custom “marketing strategist” GPT and I had created for a campaign marketing a mail-order barbeque sampler that serves eight for holiday entertaining. For this use case, generative AI gave me feedback from my target audience to optimize my campaign as we developed it.

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Marketing A/B Testing Entertainment Audience 136

Martech

APRIL 9, 2025

Brand fit is about alignment not just in aesthetics or audience size, but in deeper brand values and personality traits. Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing. Not all audiences are created equal. Not all audiences are created equal.

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Fashion A/B Testing Audience Marketing 99

Martech

JANUARY 14, 2025

While audience expectations will continue to rise, so will the need to prove ad effectiveness. AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion.

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Advertising Machine Learning Cookies Agency 131

More About Advertising

MAY 28, 2025

In 2025, digital marketing on online entertainment platforms is undergoing a significant transformation, driven by technological advancements and evolving consumer behaviors. As audiences increasingly seek personalized, engaging, and interactive content, marketers are adapting their strategies to meet these demands.

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Entertainment Marketing Audience Advertising 52

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. To appeal to their most loyal audiences, Neiman Marcus will send copies of the book to their “top 300 customers.” “We But this shift in viewership might not be as obvious as that.

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Audience Retail Fashion Entertainment 98

Venture Beat, Marketing

APRIL 16, 2022

Get active in AR/VR/XR marketing to entertain your audiences and keep your brand top-of-mind creativity revolution in the metaverse. Read More.

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Entertainment Audience Marketing 145

Adweek

JUNE 11, 2025

Kim Harris, NBCU’s executive vp and general counsel, added, “We are bringing this action today to protect the hard work of all the artists whose work entertains and inspires us and the significant investment we make in our content. Based out of New York, Mark has also contributed to ADWEEK.

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Fuel Lines

MAY 14, 2016

That is an audience of approximately 73 million adults here in the U.S. “Facebook has over a billion users , and according to a Pew study , 72% of American adults use it.” ” Of the approximate 1.6 billion users, 30% get news from their Facebook site. Click on the following link if you’d like to connect with me on Facebook.

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Agency Media Education Entertainment 255

Digiday

MARCH 25, 2025

The campaigns global impact cemented LEGOs relevance among adult audiences while pushing the boundaries of AR as a tool for engagement and creativity. The campaign generated 870 million impressions, doubled Disney+ signups beyond benchmarks and boosted streaming hours by 42%. Continue reading this article on digiday.com.

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Media Entertainment Impressions Audience 51

Martech

JANUARY 3, 2025

” Dig deeper: How to align teams early with a strategic event workshop The key to successful sponsorship programs is understanding the value of your audience. Finding speakers who resonate with your audience and can create compelling content without commanding headliner fees.

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ROI Food Entertainment Finance 125

Playwire

MAY 1, 2025

Key Points Revenue per Engaged Minute (RPEM) measures actual revenue generated during periods of genuine user interaction, providing a more accurate picture of content value than basic time metrics RPEM varies significantly by vertical, with business and technology content typically commanding higher rates than entertainment Email subscribers often (..)

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Entertainment Audience Media Ad Tech 52