VideoWeek
APRIL 15, 2024
TV companies are still using branded content but often by producing influencer-driven series, in which they combine their brands with the audiences of the platforms that already have audiences. They still use them a lot in terms of the extension of their TV programmes, to reach audiences not only on Friday night, but seven days a week.
Martech Series
OCTOBER 18, 2022
The independent creators focused on building functional use cases in entertainment and media on the XRP Ledger include: 9LEVEL9: A metaverse experience that provides a unique “front row seat” to live and virtual concerts, productions, conferences, and award shows through NFT tickets.
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Digiday
JANUARY 19, 2023
Instead, they’re doing it in search of new audiences. So far, those videos helped CNN rack up 1.3 Entertaining content is. Unlike other platforms, TikTok has a content driven algorithm which means each video has to resonate with its viewers for the algorithm to actually pick it up as something worth promoting to the masses.
illumin
FEBRUARY 13, 2024
Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.
illumin
DECEMBER 1, 2023
Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Disney is one network that is already ahead of the curve here.
Digiday
OCTOBER 11, 2022
Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. The majority (91%) of those aged 18 to 25 said there is no “mainstream” pop culture, according to the study. Gen Z subcultures. million Gen Z users.
Martech Series
DECEMBER 28, 2022
For a specific niche with a small target audience, such ads are usually not recommended. Do you want to know what interests your audience and what’s next in store? One of the best things about native advertising is that advertisers can place their content in an environment where the target audience will see it. Wrapping Up.
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