Martech Series

JANUARY 5, 2023

The label is visible to the phone’s camera, and the app activates the label on screen which is changed to animated display and it educates as well as entertains the user. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

InMobi

APRIL 29, 2014

Moms are a critical audience for marketers, and understanding their mobile media behaviors and attitudes can help marketers to take advantage of the emerging trends. From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

InMobi

AUGUST 21, 2013

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. Females, by contrast, make up just 38% of the smartphone travel audience, compared to 48% of the total smartphone audience.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

AdvertiseMint

JANUARY 18, 2024

The focus is on informing, educating, and entertaining instead of always directly selling. It aims to provide solutions for an audience to gain their attention and loyalty. So, optimize for mobile devices to connect with audiences wherever they go. Content builds awareness and trust for brands.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. It is a powerful mode of advertisement that you can use to target audiences based on interests and behaviors. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59

Brid.tv

SEPTEMBER 5, 2022

We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. A video streaming platform is a piece of software that allows streaming services such as Netflix or other video-focused businesses to distribute content to their audiences. Table of Contents.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. It took them about 3.5

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. Programmatic advertising utilizes algorithms to get your ads in front of your audience.

Agency 52

Agency Advertising Retargeting Conversion 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. After sealing the deal, they handle all the tracking, targeting, and reporting. In addition, Aniview gives publishers complete control over their creatives with various inventory management features and audience targeting options.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Clearcode

FEBRUARY 25, 2022

HbbTV applications utilize the Internet to display content like high-resolution images and text, and various mechanisms for audience interaction. This simple mechanism offers great opportunities to reach a target audience precisely and attract their attention for longer. Reach their target audience. GEO targeting.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Analytics companies use analytics software to better understand their audience and personalize the customer experience for informed decision-making. Key Services: Audience intelligence.

Agency 52

Agency Conversion Rate SEO ROI 52