Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
Digiday
JANUARY 22, 2023
Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. And then the full suite of targeting in July.” But that’s about to change.
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