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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. And then the full suite of targeting in July.” But that’s about to change.

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20 Best Video Ad Networks for Publishers

Brid.tv

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

HbbTV applications utilize the Internet to display content like high-resolution images and text, and various mechanisms for audience interaction. HbbTV content, including ads, can be either related or independent to a broadcast and can transition between these models. How Do Hybrid Broadcast Broadband TV Ads Work? Source: HbbTV.

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Modern Programmatic Monetization Strategies

Adtelligent

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Preferred deal.

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12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. A video streaming platform is a piece of software that allows streaming services such as Netflix or other video-focused businesses to distribute content to their audiences. Table of Contents.