Martech Series

JANUARY 3, 2023

Partnership will bring new content partners to rlaxx TV’s global audiences. Content partners who are part of the Wurl network will have an effortless entry into FAST, while benefiting from the ability to customize and determine their content and determine the electronic program guide (EPG). Co-Founder and COO, Wurl.

Electronics 98

Electronics Entertainment Audience MarTech 98

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. Clothing, electronics, food and food delivery were the most popular products purchased through shoppable ads. Get MarTech! The connected future.

Food 115

Food Electronics MarTech Audience 115

Martech

OCTOBER 23, 2023

Tim has held senior IT roles at global corporations such as Philips Electronics and National Semiconductor, and he served as CIO of the All Covered division at Konica Minolta Business Solutions USA. followers) Get MarTech! He hosts the CIO In The Know podcast. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K

Pharmaceuticals 126

Pharmaceuticals Electronics Healthcare MarTech 126

Martech Series

AUGUST 23, 2022

Game Jolt announced its livestreaming feature that offers a user-friendly, interactive, versatile alternative to typical streaming services along with customizable stream setups, creative options for audience engagement and built-in moderation tools. Marketing Technology News: MarTech Interview With Dean Coclin, Sr.

Media 98

Media Pop-Up Electronics MarTech 98

Martech Series

JUNE 10, 2022

Prosper’s Model Factory is expanding their Retail Audience models on the AWS Marketplace to help brands meet this challenge. Brands can now control how they activate retail audiences and even enhance their own data using a virtual clean room at the Prosper Model Factory solution on AWS. Target Electronics Shopper. Costco Member.

Retail 98

Retail Electronics Cookies Audience 98

Martech Series

JANUARY 8, 2023

Under the terms of the agreement, OMG will be able to combine audience data from Omnicom’s Omni marketing orchestration system with Albertsons Media Collective data – including near-real time data from more than 30 million consumers who shop at Albertsons every week – to buy CTV advertising directly within The Trade Desk platform.

Media 97

Media Retail eCommerce Electronics 97

Martech Series

SEPTEMBER 20, 2022

PIXELYNX , the music metaverse gaming platform founded by groundbreaking electronic musicians and technology visionaries Joel Zimmerman aka deadmau5 and Richie Hawtin aka Plastikman , announced today a partnership with Laylo , a creator messaging and CRM platform designed for drop notifications and fan engagement.

Electronics 98

Electronics MarTech Communications Audience 98

Martech Series

SEPTEMBER 29, 2022

In the future, ChainGuardians will also launch a new $100,000 grant opportunity in a different business sector, such as wine and spirits, toys, electronics and music. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 97

Manufacturing Fashion Electronics Finance 97

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare 117

Healthcare Marketing Cookies Electronics 117

Martech

DECEMBER 29, 2023

” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! The post 2024 Predictions: Ecommerce and retail appeared first on MarTech. In your inbox.

eCommerce 122

eCommerce Retail Electronics MarTech 122

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports. Get MarTech! This means that we have the number one addressable footprint in the U.S.” In your inbox.

Retail 120

Retail Electronics MarTech Manufacturing 120

Martech

JUNE 26, 2024

Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks.

A/B Testing 117

A/B Testing Machine Learning Cookies Electronics 117

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! We’d like to know how it’s been for you. In your inbox.

Retail 124

Retail Media Cookies Electronics 124

Martech Series

JANUARY 26, 2023

What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.” link] The post Preciso Announces Integration With Shopify appeared first on MarTech Series. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in 6 countries.

eCommerce 98

eCommerce Machine Learning Display Advertising Electronics 98

Martech Series

AUGUST 31, 2022

The evolving message is informed by contextual signals like day, time, programming type, programming genre, household-level audience information, inferred buyer journey stage, current weather and proximity to the nearest supporting retailer. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Retail 96

Retail Electronics MarTech ROI 96

Martech

JULY 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category. Kim Davis Editorial Director.

Electronics 112

Electronics MarTech Ad Space Audience 112

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them.

Marketing 112

Marketing MarTech Audience Communications 112

Martech Series

SEPTEMBER 12, 2022

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Metaverse – The Consumer Zeitgeist: The panel will address how brands are reaching Gen-Z audiences in the metaverse, and how the metaverse, NFTs and Web 3.0 The winner will be determined by live audience voting. The HARMAN-XTC Challenge finalists are: Chargd.

Electronics 98

Electronics Entertainment Communications MarTech 98

Martech

NOVEMBER 10, 2023

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.” Get MarTech! In your inbox.

Retail 115

Retail Electronics Agency Media 115

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices.

A/B Testing 115

A/B Testing Electronics MarTech GDPR 115

Martech Series

JANUARY 31, 2023

“It’s extremely helpful to know which post formats are generating the most engagement so that marketers can fully lean into the type of content that best resonates with their audience,” said Emplifi CMO Zarnaz Arlia. “To The data revealed that the most effective post times depend on audience demographics and the nature of the platform.

CPC 98

CPC Marketing Click Through Rate Electronics 98

Martech Series

FEBRUARY 23, 2023

“Retail media has the chance deliver consumer experiences that power full-funnel, AI-supported marketing, giving brands the opportunity to foster trust and connection with their audiences in an intimate environment,” says Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Ads.

Retail 98

Retail eCommerce Electronics Brand Awareness 98

Martech

MAY 21, 2024

Over-reliance on creative briefs Typically written by the person requesting work from creative teams, the creative brief was traditionally used in content marketing to ensure that the objective, target audience, key messages, tone and deliverables had been adequately thought through before an advertising campaign was launched.

Conversion 113

Conversion Marketing A/B Testing Electronics 113

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

Marketing 127

Marketing Audience Communications Electronics 127

Martech Series

JANUARY 27, 2023

Audience Insights Prevail Looking Ahead to 2023 Considering the 2022 findings, Klaviyo believes certain marketing strategies will be increasingly important in 2023. The post Klaviyo Releases Q4 2022 Business Trend Recap appeared first on MarTech Series.

eCommerce 105

eCommerce Retail Electronics MarTech 105

Martech Series

JULY 14, 2022

Electron microscopist turned sneaker artist, Vicky Vuong , layered warped Helvetica font onto a physical sneaker, creating a dynamic pattern that translates into three unique designs of varying rarity. .” Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework.

Electronics 98

Electronics MarTech Retail Audience 98

Martech Series

OCTOBER 19, 2022

Marketers can find similar audiences and access prospect email addresses to learn more about homes passed and understand households most likely to sign up for new broadband services. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Marketing 98

Marketing ROI Electronics MarTech 98

Martech

JUNE 23, 2022

Having a deep understanding of your audience will make a difference in reaching and engaging them. Use products that employ automation to understand audience behavior and adapt in real-time to adjust to their search desires. Therefore, knowing your audience thoroughly is more important than ever.

Entertainment 104

Entertainment Audience Electronics Finance 104

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. Can your partners articulate the value of the product to the target audience, what the product can and cannot do, and explain that value proposition clearly and truthfully to the ICP? Get MarTech! Many of these partners have great stories to tell.

Marketing 112

Marketing Education Electronics Healthcare 112

Martech

JANUARY 25, 2022

As the Electronic Frontier Foundation has pointed out, fingerprinting techniques could be used to distinguish a user’s browser from the thousands of other users within the same cohort to establish a unique identifier for that browser. “We’re The difference between FLoC and Topics. Why we care. Additional reporting by Kim Davis.

Cookies 98

Cookies Electronics Advertising MarTech 98

Martech Series

JANUARY 20, 2023

500% increase) and that the number of text chats and electronic communications has doubled – all in the last few years. The post The Science of Customer Engagement: Interactive Transformation versus Digital Transformation appeared first on MarTech Series. Self – guided customer-driven experiences everywhere.

Communications 98

Communications Audience Electronics Marketing 98

Martech

OCTOBER 16, 2023

The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. Every email automation will have different rules based on your products and audience. I could go into any meeting and be ready to report on performance, revenue, audience and more. In your inbox.

Marketing 135

Marketing eCommerce Shipping Conversion 135

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Get MarTech! Finish Thompson has plenty of room for future growth. In your inbox.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. It’s about keeping the focus around values and beliefs, and understanding your audience is really critical more so now than in the past,” Rowley said. “We

Food 112

Food A/B Testing Conversion Electronics 112

Martech Series

FEBRUARY 9, 2023

Online events are more accessible to a wider audience, as all that is required is a device with internet connectivity. Types of Immersive Experiences: Here are some immersive experiences – These different forms of immersion offer unique benefits to businesses and audiences alike, providing a more engaging and memorable experience.

Electronics 98

Electronics Audience Entertainment Marketing 98

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech Series

DECEMBER 23, 2022

Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Tell your audience that with a straightforward and powerful design.

Conversion Rate 97

Conversion Rate Retail Brand Awareness Conversion 97