Martech Series

FEBRUARY 8, 2023

Establishing itself as a central work hub and virtual headquarters, Zoho Workplace is a unified office platform that combines collaboration, productivity, and communications tools. It’s also Zoho’s first native desktop app for email and chat.

Communications 79

Communications MarTech Audience Marketing 79

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 95

MarTech ROI GDPR Communications 95

Martech

FEBRUARY 16, 2022

Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to appeal to audience segments of individual customers. Language Profiles. Get the daily newsletter digital marketers rely on.

Communications 84

Communications Machine Learning MarTech Audience 84

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. The new feature enhances the existing Assisted Authoring capabilities by providing content rewrite suggestions that align communications with desired reading levels, sentiment and length.

MarTech 81

MarTech Machine Learning eCommerce Communications 81

Martech Series

JANUARY 30, 2023

Hyper personalization in digital campaigns is the ideal goal, and audience fragmentation seems to be its greatest challenger. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023?

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

DECEMBER 27, 2022

Welcome to this MarTech Series chat, Rachel – tell us about yourself and your marketing journey so far, we’d love to hear more about your new CMO initiatives at Siren…. With Marketo I consulted for a lot of large and small companies on MarTech. When I start to think about a MarTech strategy I want to go back to basics.

MarTech 92

MarTech Marketing Education Communications 92

Martech Series

SEPTEMBER 13, 2022

Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. As a child, I was particularly interested in engineering and building bridges, but once high school hit, I became increasingly drawn toward branding and communications.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech Series

NOVEMBER 29, 2022

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today?

MarTech 83

MarTech Marketing Communications Retail 83

Martech

AUGUST 4, 2021

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. The bar has probably never been higher to be precise with customer data and use it efficiently for relevant communications. The MarTech fall agenda is live. More details below.). Pre-pandemic, their revenue from CTV was 4%.

MarTech 108

MarTech Communications Conversion Marketing 108

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. The martech is the message. We all know this.

MarTech 80

MarTech ROI Audience Agency 80

Martech

MARCH 28, 2023

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 66

MarTech Communications Cookies Marketing 66

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the Martech Conference.

MarTech 121

MarTech ROI Cookies Entertainment 121

Ad Monsters

SEPTEMBER 28, 2022

Already a powerhouse in the tech space, the name change and several new acquisitions was only the start of the company’s progression into a MarTech empire. Our old brand IDG communications just wasn’t reflective of the business that we were becoming. That’s where MarTech really fuses it beautifully.

MarTech 98

MarTech Ad Tech Media Audience 98

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the MarTech Conference.

MarTech 107

MarTech ROI Cookies Entertainment 107

Martech

JANUARY 29, 2024

Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Creating content and communication plans that leverage this data can attract your audience and engage them meaningfully. In your inbox.

Communications 115

Communications Audience Marketing Impressions 115

Martech

AUGUST 12, 2021

Could the same concepts apply for inputs and outputs from your martech stack? At a recent Real Story Group MarTech Stack Leadership Council meeting, some member firms led a robust discussion of possibilities and pitfalls here. How best to communicate this unsustainability to executives? Content and Data in Context.

MarTech 117

MarTech Marketing Communications Agency 117

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. the largest communications firm in Silicon Valley. The findings [from the data], though, will stay buried without the help of a communicator.”

Communications 114

Communications Audience MarTech Marketing 114

Martech

DECEMBER 27, 2022

“Brand blunders, however, continue to show that reduced consumer prioritization doesn’t mean companies are devoid of social responsibility, authenticity and inspiration; rather, brands will adjust how they communicate with consumers.”. Get MarTech! Email verification and mobile optimization. In your inbox. Processing.

MarTech 95

MarTech Retail SEO Marketing 95

Martech

JANUARY 19, 2024

If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Get MarTech! The post Google issues urgent steps for advertisers running campaigns in the EU appeared first on MarTech. Global impact.

Advertising 100

Advertising Cookies GDPR Communications 100

Martech

NOVEMBER 29, 2023

The survey, conducted by Propeller Insights for Infobip, a global omnichannel communications platform, collected responses from a gender-balanced group of 1,000 U.S. Respondents also expected a reduction in phone communications. Get MarTech! Key findings include: 52.4% believe that the use of AI will improve customer service.

Communications 102

Communications MarTech Conversion Audience 102

Martech Series

JUNE 22, 2022

Dave Charest, Director of Small Business Success at Constant Contact shares a few marketing and growth tips for small business teams in this short catch-up with MarTech Series: _. Welcome to this MarTech Series chat, Dave, tell us about yourself and more about your role at Constant Contact. The story drives your strategic decisions.

MarTech 85

MarTech Marketing Audience eCommerce 85

Martech Series

DECEMBER 29, 2022

The business world, specifically, took a hit as the way that employees communicate, travel, and attend events has not been the same since 2020. The way that employees and businesses communicated with one another was entirely reimagined after the initial lockdown. This is a stark comparison to the mere 13% that attended physical events.

Communications 111

Communications Audience MarTech Marketing 111

Martech Series

JULY 11, 2022

Michal Bignitz, General Manager, Head of Partners at Wix chats about Wix’s evolution through the years and what it takes for online businesses to drive deeper impact: Welcome to this MarTech Series chat, Michal, tell us about yourself and your role at Wix…. I have been at Wix for more than 9 years working in different managerial roles.

MarTech 82

MarTech SEO eCommerce Conversion 82

Martech

NOVEMBER 1, 2023

For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs. Einstein , Salesforce’s AI product, has particularly good audience saturation algorithms that identify the subscribers in danger of being over-communicated and those who could use more communication.

Marketing 125

Marketing Audience Communications eCommerce 125

Martech Series

OCTOBER 28, 2022

Verizon, Reset Digital and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since the pilot launch in August, 2022, the partnership has enabled Verizon to reach a new multicultural audience. Verizon Communications Inc. billion in 2021.

Media 89

Media Audience Communications MarTech 89

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Sending too many emails can overwhelm your audience and backfire.

Marketing 129

Marketing Communications MarTech Audience 129

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 103

Conversion Rate Click Through Rate MarTech Audience 103

Martech Series

OCTOBER 5, 2022

Communicating with customers has never been easier as text messaging / text alerts marketing allows businesses to reach a larger audience and communicate with customized messages through SMS and short codes. Enables real-time customer communications.

Marketing 93

Marketing Communications MarTech Audience 93

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan.

Education 106

Education Audience Communications MarTech 106

Martech Series

FEBRUARY 12, 2023

The Canadian-based provider plans to showcase its unified communications solutions February 14-17, 2023 at the biggest communications and digital transformation event of the year. Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet “The U.S.

Communications 71

Communications Manufacturing Finance MarTech 71

Martech

FEBRUARY 15, 2024

Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. Limit the number of participants to ensure effective communication. Create distinct strategies for each audience Customers, partners, prospects, investors, employees, and employment candidates. In your inbox.

First-Party Cookies 90

First-Party Cookies Communications MarTech Audience 90

Martech Series

OCTOBER 5, 2022

With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Marketing Technology News: Finding the Communication Sweet Spot. Looka Inc.,

Real Estate 96

Real Estate Advertising Communications Search Advertising 96

Martech

FEBRUARY 13, 2024

For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. For instance, you should have a longer leash for consistent communication for users who came to your site organically and expressed a level of purchase intent. Get MarTech!

Communications 117

Communications MarTech Audience Marketing 117

Martech Series

DECEMBER 28, 2022

Both companies plan to deliver a wide range of embedded data products related to marketing communications, brand engagement and vertical data intelligence using Plato’s content distribution and syndication network. Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation.

Communications 91

Communications Audience MarTech Marketing 91