Martech Series

OCTOBER 5, 2022

With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results. a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka Inc., The post Looka Inc.

Real Estate 96

Real Estate Advertising Communications Search Advertising 96

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. Work to bring offline audiences online. Butler’s marketing team was able to draw in these audiences by combining their marketing automation system with chatbots.

Marketing 109

Marketing Machine Learning MarTech Audience 109

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication.

Conversion 121

Conversion Machine Learning Communications Call for Action 121

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. Just because the customer expects consistency doesn’t mean that communication on every channel is the same. Ethical data management is a win for marketers.

Communications 111

Communications MarTech Conversion Search Advertising 111

Martech

NOVEMBER 3, 2021

It aims to lift advertising performance through audience intelligence and improve e-commerce results through AI-driven personalized recommendations. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Among customers are Walgreens and Chipotle.

Search Advertising 93

Search Advertising Retail Communications Audience 93

Martech

MARCH 11, 2022

In what ways does LendingTree make customer-centricity work for your audience, and how do you communicate that when engaging customers? To get that message out, we are the top display advertiser in the country and a top ten search advertiser. Read next: What is customer experience and why does it matter?

Finance 106

Finance Marketing Display Advertising Search Advertising 106

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. MarTech registration is open! “But before that, go for the golden milestones.”.

MarTech 121

MarTech Machine Learning Communications Marketing 121