Martech Series

OCTOBER 5, 2022

a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Marketing Technology News: Finding the Communication Sweet Spot. Looka Inc.,

Real Estate 96

Real Estate Advertising Communications Search Advertising 96

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication.

Conversion 123

Conversion Machine Learning Communications Call for Action 123

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. Just because the customer expects consistency doesn’t mean that communication on every channel is the same. Ethical data management is a win for marketers.

Communications 112

Communications MarTech Conversion Search Advertising 112

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. MarTech registration is open! “But before that, go for the golden milestones.”.

MarTech 120

MarTech Machine Learning Communications Marketing 120

Martech

MARCH 11, 2022

In what ways does LendingTree make customer-centricity work for your audience, and how do you communicate that when engaging customers? To get that message out, we are the top display advertiser in the country and a top ten search advertiser. Read next: What is customer experience and why does it matter?

Finance 105

Finance Marketing Display Advertising Search Advertising 105

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms.

Marketing 112

Marketing Machine Learning MarTech Audience 112

Martech

DECEMBER 9, 2021

Once you’ve established your goals and communicated them throughout the organization, you’ll need to decide on the metrics that are most important to your efforts and monitor your progress in achieving them. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

Marketing 105

Marketing Machine Learning Communications Search Advertising 105