Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. Equip your team for great conversations. Produce conversations of value. “If

Conversion 121

Conversion Machine Learning Communications Call for Action 121

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. And if they come to you with a problem or a question on one channel, they expect the conversation to flow seamlessly to other digital outposts.

Communications 110

Communications MarTech Conversion Search Advertising 110

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. MarTech registration is open! Click here to download! Automate personalization rules for the journey.

MarTech 119

MarTech Machine Learning Communications Marketing 119