InMobi
JULY 17, 2020
For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13. In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics.
Martech
JANUARY 12, 2022
Equip your team for great conversations. Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication. Conversations are a two-way street, and brands need effective technologies that create foundations for ongoing high-quality customer messaging. Produce conversations of value. “If
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Martech
OCTOBER 18, 2021
And if they come to you with a problem or a question on one channel, they expect the conversation to flow seamlessly to other digital outposts. Just because the customer expects consistency doesn’t mean that communication on every channel is the same. But they also loop experience in as part of that value, according to Tepfer. “You
Basis
OCTOBER 9, 2023
Ultimately, a direct response campaign is the advertising equivalent of starting a meaningful conversation with your potential customers and setting up your brand to drive more conversions in the long-term. In essence, creating personalized experiences matters now more than ever before.
Martech
JANUARY 20, 2022
That’s why marketers need to communicate the value of these goals to their technology departments, which are vital for tracking campaign events. Another critical gap when it comes to deploying journeys in the market is preparing yourself to have a conversation with IT about what some of the sources of those events are,” said Hannigan.
Basis
JUNE 6, 2022
Ultimately, a direct response campaign is the advertising equivalent of starting a meaningful conversation with your potential customers and setting up your brand to drive more conversions. In essence, creating personalized experiences matters now more than ever before. The Benefits of Direct Response Marketing. It’s Trackable.
InMobi
JULY 13, 2020
This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?
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