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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. “For FanDuel Gambles on Sports Betting Channels.

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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

The rise of contextual commerce will further determine how and where mobile consumers conduct transactions, leading to higher customer lifetime value and increased sales conversations. Rohit Dadwal, Managing Director, MMA, Asia Pacific Limited “2016 is likely to be known as the year mobile commerce finally became meaningful.