Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy.

Communications 90

Communications Machine Learning MarTech Conversion 90

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 108

Conversion Marketing Communications Retargeting 108

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers.

Communications 87

Communications Machine Learning Conversion MarTech 87

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. If you can’t communicate its value, then it should be low on your priority list.

MarTech 106

MarTech Communications Impressions Conversion 106

Martech Series

DECEMBER 1, 2022

one of the largest, global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced that VoiceFoundry, a TTEC Digital company, has achieved the Amazon Web Services (AWS) Conversational Artificial Intelligence (AI) Competency. TTEC Holdings , Inc. ,

Conversion 86

Conversion MarTech Communications Marketing 86

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Typeform’s Formless creates conversational forms that can ask and answer questions. Get MarTech! The post AI-powered martech releases and news: Jan. 18 appeared first on MarTech.

MarTech 101

MarTech Affiliates Retail Brand Awareness 101

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 106

Conversion SEO Brand Awareness eCommerce 106

Martech Series

FEBRUARY 8, 2023

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. This secures its place as an established leader in this highly competitive market.”

Conversion 76

Conversion Communications Manufacturing eCommerce 76

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 125

Conversion Conversion Rate Marketing Audience 125

Martech Series

MARCH 6, 2023

Sceyt, a CPaaS company specializing in creating communication solutions, introduces In-App Chat API, a messaging platform that enables developers to integrate full-featured chat functionality into their applications effortlessly. Security and privacy are a top priority for us at Sceyt,” said Artashes Vardanov, CTO of Sceyt.

Communications 92

Communications Conversion MarTech Marketing 92

Martech Series

DECEMBER 19, 2022

A communications revolution mixed with the rapid development of new technologies has caused the way we connect to evolve. As communication methods advance though, so too do customer expectations. Let’s explore four benefits of conversational commerce and why it represents the future of customer engagement.

Conversion 96

Conversion Retail Communications MarTech 96

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. For the sales team, better conversions, less garbage in, less time wasted, etc.

MarTech 81

MarTech Conversion Cookies Brand Awareness 81

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. For martech to be successful, you need cross-functional alignment and support for the solution. One of the reasons I fell in love with martech was the people component.

MarTech 92

MarTech Communications Conversion Education 92

Martech Series

DECEMBER 15, 2022

New capabilities include Blended Conversations, a seamless combination of human-driven and bot-powered conversational service experiences, as well as several refinements to the user interface. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Conversion 86

Conversion SEO MarTech Communications 86

Martech Series

OCTOBER 20, 2022

Customer Communications Management (CCM) Leader and their Insurance Customers to Share their CX Expertise During Joint Sessions. The power of this partnership continues to deliver unparalleled customer experience capabilities to insurers who value delivering personalized omnichannel customer conversations at scale.”.

Communications 74

Communications Conversion MarTech Marketing 74

Martech Series

JANUARY 9, 2023

WorkWave’s new customer communication tool launches for PestPac January 18. WorkWave, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, today announced the launch of its new Communication Center during its annual Beyond Service User Conference in Orlando, FL.

Communications 77

Communications MarTech Conversion Marketing 77

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. The post The latest in AI-powered martech releases appeared first on MarTech. Meltwater has added AI Assistants to its suite of products.

MarTech 92

MarTech Conversion Communications Marketing 92

Martech Series

DECEMBER 12, 2022

Vonage , a global business cloud communications leader helping businesses accelerate their digital transformation, has been named Asia-Pacific Communications Platform as a Service (CPaaS) Company of the Year by Frost & Sullivan for a record-breaking fourth consecutive year.

Communications 82

Communications Conversion MarTech Marketing 82

Martech Series

NOVEMBER 1, 2022

Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation, has unveiled new research that shows businesses have technology gaps that prevent them from making meaningful connections with customers. Another tool is conversational commerce, which uses AI to engage customers in-channel.

Conversion 92

Conversion Communications eCommerce MarTech 92

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

MarTech 103

MarTech Marketing Conversion Rate Brand Awareness 103

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 129

Conversion Marketing Audience SEO 129

Martech Series

OCTOBER 27, 2022

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has unveiled new research that shows businesses have technology gaps that prevent them from making meaningful connections with customers. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Conversion 81

Conversion Communications MarTech Marketing 81

Martech Series

JUNE 7, 2022

American Family Insurance, John Hancock, Empower Retirement, and HTC Global Services Recognized for Excellence in Customer Conversations. Smart Communications , a leading technology company focused on helping businesses engage in more meaningful customer conversations today announced the winners of the 2022 SCALE Awards.

Communications 85

Communications Conversion MarTech Marketing 85

Martech Series

JULY 13, 2022

Truecaller, the world’s leading global communications platform, today launched a brand-new app for safe, secure and private audio conversations: Open Doors. “Thanks to Truecaller being 13 years in the business, we’ve spent a great deal of time learning about how people communicate.

Conversion 87

Conversion Communications MarTech Marketing 87

Martech Series

FEBRUARY 12, 2023

Autoflow announces its website widgets that are designed to maximize the opportunity of turning website visitors into engaging text conversations and booked appointments.

Conversion 75

Conversion Communications MarTech Audience 75

Martech Series

AUGUST 4, 2022

the leading provider of Conversation Automation solutions for enterprise revenue teams, and 451 Research, part of S&P Global, release new data showing those without conversational AI are now far behind in the race to meet rising customer expectations. As growth slows for the second quarter in a row, Conversica , Inc.,

Conversion 90

Conversion Communications ROI MarTech 90

Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

Martech Series

JANUARY 23, 2023

Conversational AI leader extends platform with open architecture, continuous learning, automated training and testing to boost efficiency Kore.ai , the world’s leading conversational AI platform and solutions company, today announced the release of the Kore.ai Experience Optimization (XO) Platform Version 10.0.

Communications 80

Communications Conversion MarTech Marketing 80

Martech Series

NOVEMBER 3, 2022

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that ExamRoom.AI, the world’s first AI-based proctoring software, is using the Vonage Communications Platform to provide reliable and scalable remote testing and proctoring experiences globally.

Communications 92

Communications Education MarTech Conversion 92

Martech Series

SEPTEMBER 1, 2022

The Spark Compass world’s first event/action real-time, real-world behavioral communication platform that delivers measurable, verifiable results of consumer communications is now enhanced with Group FiO’s proven AI-driven campaign management and profile generation platform.

Communications 83

Communications Real Estate Marketing MarTech 83

Martech Series

JULY 26, 2022

Sense , the market leader in AI-driven talent engagement solutions for enterprise recruiting, uncovers the role and impact that Conversational AI and chatbots have in today’s competitive recruiting landscape. Measuring Successful Communication and Engagement Benefits of Chatbots. As corporations throughout the U.S.

Conversion 78

Conversion Non-Profit Communications MarTech 78

Martech Series

OCTOBER 19, 2022

allows software developers to gain insights into human dialogue with automatic summaries of conversations including identifying the topics of discussion, questions raised, action points, tone, sentiment, and intent. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Conversion 92

Conversion Machine Learning MarTech Marketing 92

Martech Series

JANUARY 23, 2023

Harnessing next-gen conversation software, speakers will be empowered to communicate in the language of their choice, with listeners receiving live translation feeds in their native tongue. will optimize immersive collaboration beyond anything available in the current marketplace.

Communications 93

Communications ROI MarTech Conversion 93

Martech Series

SEPTEMBER 20, 2022

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys…. Mullen, Chief Marketing Officer at Interactions.

Conversion 76

Conversion eCommerce Marketing Retail 76

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. Dig deeper: 4 steps to take before hitting go on your new martech platform 2.

MarTech 111

MarTech Communications Marketing Conversion 111

Martech Series

AUGUST 11, 2022

Latest major investment in the conversation intelligence market which is experiencing rapid growth. Jiminny, a UK headquartered conversation intelligence provider supporting sales teams across the world, has closed a $16.5 Sales teams use Jiminny’s platform to record and analyse new and existing customer conversations in real-time.

Conversion 88

Conversion MarTech Marketing Communications 88

Martech Series

JANUARY 23, 2023

Avaya , a global leader in solutions to enhance and simplify communications and collaboration, today announced it has been named as a Leader in the inaugural report: The Aragon Research Globe for Conversational AI in the Intelligent Contact Center (ICC) 2023 by Aragon Research, Inc. Director of Research, Craig Kennedy.

Conversion 81

Conversion Communications eCommerce MarTech 81