Martech

FEBRUARY 15, 2024

Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. It’s rare to have totally honest and in-depth conversations with competitors or exemplars. Limit the number of participants to ensure effective communication. Get everyone aligned on timelines. Think future-forward.

First-Party Cookies 105

First-Party Cookies Communications MarTech Audience 105

Martech

OCTOBER 11, 2022

Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. So it might seem jarring to think GA4 is messing with cookies at all. Let’s recap what a cookie is first.

Agency 101

Agency Cookies Marketing First-Party Cookies 101

Martech

JUNE 1, 2022

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. It can help you have better ads created on your behalf, improve conversion rates, and more. What marketers need to know appeared first on MarTech.

Marketing 126

Marketing Cookies Geo targeting First-Party Cookies 126

Martech

NOVEMBER 3, 2021

With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. Which comes first, SEO or CRO? But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. Keep in mind.

SEO 120

SEO Conversion Rate ROI Conversion 120