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8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing

Clearcode

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. What Are the Main Use Cases of a CDP for Programmatic Advertising and Digital Marketing?

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What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services. The idea here is to make it possible for advertisers to reach their target audience using their and their retailer partner’s first-party data across different websites and apps.

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