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19 questions to ask customer journey analytics vendors during the demo

Martech

MARCH 4, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Are you GDPR and CCPA compliant? Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

Machine Learning 96
Machine Learning GDPR Search Advertising MarTech 96
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8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing

Clearcode

JANUARY 18, 2022

Create a repository of GDPR consent decisions. The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. Provide better customer support.

Advertising 52
Advertising Retargeting Marketing Communications 52
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