Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the MarTech Conference.

MarTech 107

MarTech ROI Cookies Entertainment 107

Martech

MARCH 28, 2024

Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Increased ROI. Then add information about the audience for the copy, the offer and the action you want readers to take — download, call, apply, etc.

Marketing 124

Marketing ROI MarTech Audience 124

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 104

Conversion Rate Click Through Rate MarTech Audience 104

Martech Series

FEBRUARY 9, 2023

Going into 2023, there’s no bigger social network than TikTok, and no greater opportunity for brands to reach audiences on TikTok than through creator-led campaigns. This report includes details on audience demographic data, trends in follower count growth, and top-performing videos, and much more.

ROI 86

ROI Conversion MarTech Audience 86

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan.

Education 105

Education Audience Communications MarTech 105

Martech

APRIL 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

Retail 94

Retail MarTech ROI Communications 94

Martech

NOVEMBER 21, 2023

Dig deeper: Data plus analytics is the route to the truth How data flows from bottom-of-funnel output back into top-of-funnel as an input Growth loops are tools originally designed by growth teams to foster multi-team communication and prioritization. Through activation, such as email communications, data can start being enriched.

Conversion 109

Conversion Marketing Communications Retargeting 109

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. That’s impacting ROI for the organization as a whole, and probably the CEO had no clue,” Schlau said. Marketing technology is a big investment for businesses.

Communications 101

Communications MarTech Healthcare Conversion 101

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. It’s also important to consider format and platform.

Marketing 129

Marketing Audience Click Through Rate Conversion 129

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is. Brands get $5.78

Communications 78

Communications Shipping MarTech Brand Awareness 78

Martech

FEBRUARY 14, 2022

Earned media is currently the fastest growing marketing channel and when done correctly, the most valuable way to communicate with your audience. million earned media pitches showed that communications pros are failing to secure the coverage they’re after. What: One hour free webinar. Learn more and register here.

Media 90

Media SEO Communications ROI 90

Martech Series

JANUARY 11, 2023

Discovery Announce Audience Measurement Agreement. You take on additional tasks that allow you to showcase that your strategies are based on concrete research, acquired data, and hyper-focused on ROI. 1/11 – Persuasive at Work: Three Communication Strategies to Make you More Influential.

Marketing 95

Marketing ROI Communications MarTech 95

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Drive consumer acquisition through more scalable look-a-like audiences.

ROI 93

ROI Control Group Audience Cookies 93

Martech

APRIL 21, 2023

It’s useful to have an automated system for sending emails at scale to selected audiences or triggering emails in response to users’ certain actions (cart abandonment, for example). Tracking real-time data and monitoring engagement allows you to capitalize on personalized communication across multiple channels.

Marketing 113

Marketing Audience Communications Shipping 113

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Conversion 124

Conversion Conversion Rate Marketing Audience 124

Martech Series

SEPTEMBER 14, 2022

Whether this means editing and captioning webinar recordings or creating videos from blog articles, adding video to Google Ads campaigns, or simply uploading videos to social media platforms regularly, video marketing has become a central component of online campaigns and can yield outstanding ROI.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. Get MarTech!

Marketing 120

Marketing ROI A/B Testing Conversion 120

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! In your inbox.

eCommerce 115

eCommerce Retail Electronics Conversion 115

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic.

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. The post Top B2B Brands That Boast Of Great Video Marketing Tactics appeared first on MarTech Series.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

JANUARY 22, 2024

Familiarizing yourself with their martech stack. Utilizing existing communication channels, we worked with our client’s RevOps team to layer in the dimension of Closed-Won revenue. While exploring why ROI had increased, we found that some of our messaging resonated more with our Enterprise audience. In your inbox.

Agency 106

Agency Communications Machine Learning Conversion 106

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Prior to Phrase Orchestrator, building efficient localization workflows was a cumbersome and resource-heavy process, involving many stakeholders, manual coordination, and teams of developers or third-party agencies.

ROI 85

ROI MarTech Impressions Communications 85

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Identify target audience. Target audience interviews.

Marketing 101

Marketing Education ROI Communications 101

Martech Series

AUGUST 2, 2022

Updating the name of the Alliance is a key step in our strategy to clearly communicate to our audiences that all of our work focuses on addressing technical challenges throughout the streaming workflow,” said Jason Thibeault, Executive Director at the Streaming Video Technology Alliance. “Our

MarTech 84

MarTech ROI Communications Audience 84

Martech

MAY 8, 2023

Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. Re-engagement / ‘We miss you’ Use cases for this audience segment sometimes come down to philosophical differences.

Marketing 113

Marketing eCommerce Communications Brand Awareness 113

Martech Series

JULY 7, 2022

With a composable DXP, companies needing to get their content in front of their audiences easily and cost-effectively have full control over their tech stack, how each component interacts with each other, and how it scales. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

Education 105

Education ROI Agency MarTech 105

Martech Series

JANUARY 6, 2023

Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind. What is Community Based Marketing (CBM)? Source: What is Community Based Marketing (CBM) – Best practice guide. This makes Community Based Marketing incredibly valuable for bringing the customer into the business.

Marketing 111

Marketing Audience ROI Conversion 111

Martech Series

AUGUST 31, 2022

This significantly increases consumer favorability and recall, and generates measurable ROI, as verified by advertisers who have tested first-look editions of Aki’s CTV ONE offering. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz. Marketing Technology News: Data Complexity Untangled by Rowbot.io

Retail 73

Retail Electronics MarTech ROI 73

Martech

DECEMBER 20, 2022

Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Improve marketing ROI Effective customer segmentation also helps in allocating internal human and capital resources.

Marketing 95

Marketing Communications Machine Learning Fashion 95

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Martech Series

OCTOBER 19, 2022

By creating highly targeted campaigns in Marketing Cloud, BSP marketers using the platform routinely exceed industry benchmarks for engagement, leading to stronger communications with their subscribers. Understand new markets to inform successful expansion strategies and increase ROI.

Marketing 81

Marketing ROI Electronics Communications 81

Martech Series

SEPTEMBER 14, 2022

Foundry (formerly IDG Communications), the global leader in media, martech and data for the tech community, released the 2022 Security Priorities Study which looks at the security-related priorities IT and security leaders are focused on now and in the near future. Insight into security challenges and hiring.

MarTech 91

MarTech Education ROI Communications 91

Martech

FEBRUARY 2, 2022

This not only builds consumer trust but also fosters greater levels of engagement with increasingly niche audiences. Influencer marketing — the process by which brands use external content creators to communicate their messages — has grown a lot as a result of the pandemic. Marketing influencers and detractors. for every dollar spent.

Media 101

Media Marketing ROI Communications 101

Martech Series

JUNE 1, 2022

I know they will have a huge impact bringing our products to market and enabling more companies and audiences to benefit from Zype’s technology and solutions.”. Lauren holds a Masters degree in Marketing Communication from Emerson College and a BA from Mary Washington College. “We

Marketing 81

Marketing ROI Communications MarTech 81

Martech

MARCH 30, 2023

It is the audience and how that audience engages with the messaging. Starting your marketing campaign without sufficiently defining the target audience is a recipe for wasted time and money. Study your audience, learn their needs and create content that meets those needs. Who are you talking to? My answer is no.

Conversion 128

Conversion Marketing Audience SEO 128