Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 109

MarTech ROI Healthcare Finance 109

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. Build a set of fully integrated solutions that can communicate with each other and readily share data. The need to measure ROI. appeared first on MarTech.

MarTech 83

MarTech Marketing ROI Communications 83

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 111

MarTech Fashion Retail Communications 111

Martech Series

JANUARY 23, 2023

Harnessing next-gen conversation software, speakers will be empowered to communicate in the language of their choice, with listeners receiving live translation feeds in their native tongue. will optimize immersive collaboration beyond anything available in the current marketplace.

Communications 93

Communications ROI MarTech Conversion 93

Martech Series

SEPTEMBER 19, 2022

Welcome to this MarTech Series chat, Peter, tell us about yourself and your foray into marketing….we’d As a marketing leader, what do you feel marketers in today’s B2B market need to focus on more to drive better marketing ROI? How can CMOs make a difference and enable better marketing processes/martech choices and marketing alignment?

MarTech 84

MarTech Marketing ROI Conversion 84

Martech Series

JULY 11, 2022

The ability to marry AI and ROI is going to be a game changer for those dental offices that are serious about business growth through strategic, data-driven marketing.”. AI now provides us with a more robust picture of how to maximize dental marketing ROI by seeing the full picture of how marketing related calls are handled.

ROI 80

ROI Marketing Conversion MarTech 80

Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023? A few thoughts on the future of B2B marketing and B2B martech?

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. What Is Email List Scrubbing? . Email List Scrubbing Best Practices. Manage bounce rate.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech Series

DECEMBER 1, 2022

a leading integrated cloud communications platform, announced it has been named a Leader in the 2022 Gartner Magic Quadrant for Unified Communications as a Service, Worldwide1. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. 8×8 , Inc.,

Communications 65

Communications ROI MarTech Marketing 65

Martech Series

SEPTEMBER 13, 2022

Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. As a child, I was particularly interested in engineering and building bridges, but once high school hit, I became increasingly drawn toward branding and communications.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech Series

SEPTEMBER 28, 2022

Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. It was the communication gap between the subject matter expert and the developer. I started as a Cobol programmer in the steel Industry in Sheffield.

MarTech 83

MarTech Communications Manufacturing Finance 83

Martech Series

JULY 6, 2022

million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. During my 14 years in cloud communications and MarTech, I saw an opportunity to optimize the funnel and increase conversions with a text to buy option for consumers.

ROI 52

ROI Conversion Rate Shipping Conversion 52

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the Martech Conference.

MarTech 121

MarTech ROI Cookies Entertainment 121

Martech Series

NOVEMBER 23, 2022

Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. First, thank you for the opportunity to share my thoughts with your community. That’s going to be the most profitable situation for your organization and deliver the best ROI. I came to Appspace via an acquisition. As marketing.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

MarTech 100

MarTech ROI Impressions Communications 100

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the MarTech Conference.

MarTech 107

MarTech ROI Cookies Entertainment 107

Martech Series

JULY 13, 2022

Regina Soller-Gould, VP of Revenue Marketing at Ada shares a few impactful tips to help marketers drive value in a digital-first era: Welcome to this MarTech Series chat, tell us about your marketing journey so far and what it’s like as Director of Product Marketing at Ada? Five thoughts on the future of data in B2B marketing and martech?

MarTech 87

MarTech Marketing ROI eCommerce 87

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. The martech is the message. We all know this.

MarTech 80

MarTech ROI Audience Agency 80

Digiday

FEBRUARY 23, 2023

Communication was inconsistent, response time to issues or questions was lacking, and the promised support and consultation to fully utilize the tool, enhance our website and help optimize our investment never happened.” Finally, the tech must be able to show quantifiable ROI. It’s a sentiment that Miles at Sitecore echoes.

MarTech 56

MarTech Education Communications ROI 56

Martech Series

SEPTEMBER 21, 2022

The Forrester TEI study examines the potential return on investment (ROI) and business benefits organizations may realize by deploying Verint’s solutions that support an organization as it engages with today’s digital-first consumer. Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac.

ROI 84

ROI Healthcare MarTech Conversion 84

All About Advertising Law

NOVEMBER 4, 2021

Martech (marketing technology) refers to any technology or tool that helps optimize or identify marketing efforts. The full suite of these interconnected tools is known as the martech stack. Last year, the number of martech suppliers grew to 8,000 (and counting). Martech should align with goals. The martech landscape.

MarTech 52

MarTech ROI Communications Marketing 52

Martech

APRIL 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

Retail 91

Retail MarTech ROI Communications 91

Martech

MARCH 28, 2024

Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Increased ROI. Get MarTech! The post AI in marketing: Examples to help your team today appeared first on MarTech. That’s no surprise.

Marketing 123

Marketing ROI MarTech Audience 123

Martech Series

JUNE 9, 2022

Email Validation weeds out bogus and fraudulent accounts and ensures effective communication. Marketing Technology News: MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely. Marketing Technology News: MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely.

ROI 81

ROI Communications MarTech Marketing 81

Martech Series

JULY 27, 2022

SafeGuard Cyber, the leading provider of security and compliance solutions for email and communication-based threats, announces automated response and multi-channel user onboarding with Microsoft Azure AD and Okta integrations for its security and risk management platform.

Communications 92

Communications ROI MarTech Marketing 92

Martech

AUGUST 22, 2023

“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.

Marketing 92

Marketing Account-Based Advertising Communications MarTech 92

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. That’s impacting ROI for the organization as a whole, and probably the CEO had no clue,” Schlau said. Marketing technology is a big investment for businesses.

Communications 99

Communications MarTech Healthcare Conversion 99

Martech Series

SEPTEMBER 19, 2022

Find out what the experts do by browsing through this weekly martech highlight: __. MarTech Quote-of-the-Week! By this, I mean coaching, team-building, recruiting, and communicating. Top MarTech News of The Week: 12 th Sept to 16 th Sept. Magnolia Communications Brings Account-Based Marketing (ABM) to SMEs.

Marketing 95

Marketing Communications Machine Learning MarTech 95

Martech Series

AUGUST 4, 2022

At a time when North American marketers are being called on to raise their games as masters of data and ROI, new research from GfK and the CMO Council shows that they face a host of obstacles to data-driven success. Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone.

ROI 92

ROI MarTech Communications Marketing 92

Martech

MARCH 4, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! See more about how marketers are using MarTechBot here. In your inbox.

Conversion Rate 88

Conversion Rate Manufacturing Conversion ROI 88

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

JUNE 23, 2022

Combining the solutions of Textel and NICE CXone, the ROI and benefits to businesses have been truly remarkable.”. This lets customers communicate faster and more efficiently than on traditional channels (email, voice, chat). Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad.

Communications 95

Communications ROI Ad Tech MarTech 95

Martech Series

OCTOBER 5, 2022

Company earned top rankings for high ROI and customer satisfaction from mid-market and enterprise organizations. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Best Estimated ROI . This ranking is based on a combination of estimated time to ROI and time to go live.

ROI 70

ROI Electronics Manufacturing MarTech 70

Martech Series

FEBRUARY 9, 2023

By tapping into real-world conversations, taking an informed approach to choosing partners, granting these partners creative freedom, and leveraging UGC content, CPG brands can scale their TikTok marketing programs to drive unmatched ROI.” But the key to success is using TikTok effectively.

ROI 86

ROI Conversion MarTech Audience 86

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI. Still, challenges remain.

Marketing 117

Marketing ROI MarTech Communications 117

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 103

Conversion Rate Click Through Rate MarTech Audience 103

Martech Series

JANUARY 30, 2023

Investor relations (IR) platforms have traditionally lacked the level of sophistication and mobilization that every early-stage company needs to connect their stories, drive ROI, and gain traction in a market that’s now entirely digital. appeared first on MarTech Series.

Communications 76

Communications ROI MarTech Marketing 76