Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. A few thoughts on the future of B2B marketing and B2B martech?

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech

NOVEMBER 21, 2023

Dig deeper: Data plus analytics is the route to the truth How data flows from bottom-of-funnel output back into top-of-funnel as an input Growth loops are tools originally designed by growth teams to foster multi-team communication and prioritization. Through activation, such as email communications, data can start being enriched.

Conversion 106

Conversion Marketing Communications Retargeting 106

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. However, they often have fledgling email communications still focused more on monthly product messaging vs. consumer-segmented and personalized content. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets.

ROI 90

ROI Control Group Audience Cookies 90

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens. Communication Skills Let’s not overlook “soft skills” either. How often do they communicate updates?

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

AdvertiseMint

JANUARY 21, 2024

Other martech tools – Forms, chat, analytics. Keap Keap offers marketing automation to streamline communication. aims to provide B2B marketing automation that gives greater ad ROI. #25. Paid social media ads can amplify your reach and marketing automation ROI. Connect the dots across your stack!

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52