Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Martech

JUNE 1, 2022

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. It also delivers better ROI and improves yields, while upholding modern privacy standards. What marketers need to know appeared first on MarTech.

Marketing 119

Marketing Cookies Geo targeting First-Party Cookies 119

Martech

NOVEMBER 3, 2021

Look at your own data to compare the ROI across paid traffic and organic traffic, and make sure your comparative budgets are in line with your returns. Your budget stakeholders might not understand the benefits of investing in SEO, so here are a few helpful points to communicate up. What about e-commerce conversions?

SEO 114

SEO Conversion Rate ROI Conversion 114