Communications GDPR MarTech ROI 
Martech
AUGUST 23, 2023
Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.
Martech
OCTOBER 30, 2023
Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Consumer privacy.
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Martech
MARCH 15, 2022
It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. But consumers don’t distinguish between adtech and martech.
Martech
DECEMBER 22, 2022
That kind of data has been collected under regulations like the California Consumer Protection Act (CCPA) or the General Data Protection Regulation (GDPR) of the European Union. But if it’s not there today and you want to sell customer data, you cannot simply change the statement without communicating to the customers about the change.
Martech
DECEMBER 7, 2021
And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. The post How to align your tech stack with your organization appeared first on MarTech.
Martech
SEPTEMBER 28, 2021
Pre-built connections to martech/ad tech platforms. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Data onboarding.
Single Grain
APRIL 17, 2023
MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.
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