Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Marketers can also use this prioritized data for audience segmentation.

Marketing 113

Marketing Brand Awareness Machine Learning Communications 113

Martech

DECEMBER 27, 2023

However, the value of these efforts often gets lost in translation when communicating with executive leadership. Or to put it in marketing terms: make sure you’re speaking the language of your target audience. So what can marketers do when communicating with leadership? Get MarTech! In your inbox.

Marketing 115

Marketing Communications Brand Awareness MarTech 115

Martech Series

DECEMBER 16, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. messaging heavyweight OpenMarket.

Marketing 92

Marketing Communications Brand Awareness MarTech 92

Martech Series

DECEMBER 26, 2022

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Generating brand awareness (54%). Nurturing sales conversations (54%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 105

Education Audience Communications MarTech 105

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 129

Marketing Audience Click Through Rate Conversion 129

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Communications 78

Communications Shipping MarTech Brand Awareness 78

Martech Series

NOVEMBER 11, 2022

A simple solution we suggest is an integrated B2B marketing campaign, which combines all forms of marketing intending to reach out to the target audience. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Your message to the audience is important. How do you do it?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech Series

SEPTEMBER 16, 2022

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. Zenefits was established in the year when the startup community was in full bloom. It leveraged various marketing channels and mediums to engage their audience. The Honest Company kept its brand story and mission in front of the customers.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies. To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. Public relations and communications. That’s much easier said than done.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech Series

OCTOBER 6, 2022

Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Learn more at [link].

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech

MAY 8, 2023

We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect. Get MarTech! In your inbox.

Marketing 113

Marketing eCommerce Communications Brand Awareness 113

Martech Series

DECEMBER 20, 2022

The PGA TOUR audience is the most valuable in sports. Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. The post DemandScience’s PGA TOUR Partnership and Brand Ambassador Program Connects with 50+ Million B2B Marketers in 2022 appeared first on MarTech Series.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. For starters, before you send emails you must ensure that your audience has given you permission to send emails to them.

Marketing 114

Marketing Audience Communications Electronics 114

Martech

JANUARY 5, 2023

Identify target audience. Increasing brand awareness? Is there an audience they haven’t had a chance to target yet? Target audience interviews. Each quarter identify 1-3 members of your target audience groups to interview about the following topics: Tech Stack Audit: What technologies are they using?

Marketing 101

Marketing Education ROI Communications 101

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Education 110

Education Communications Audience Brand Awareness 110

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them.

Marketing 109

Marketing Audience MarTech Communications 109

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.”

Marketing 107

Marketing Audience Brand Awareness Conversion 107

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Martech Series

SEPTEMBER 2, 2022

For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. However, many companies still remain ineffective at targeting these different audience age groups (and other demographic factors). We can no longer assume only certain marketing channels work.

Marketing 54

Marketing ROI Audience Cookies 54

Martech Series

DECEMBER 23, 2022

For starters, brands can send emails to their subscribers informing them that theyr would donate $1 or some other amount to charity for each user who clicks on the email. Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. Holiday Spirit should be added to the page.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Martech

SEPTEMBER 25, 2023

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. In some cases, marketing teams may struggle to measure and communicate the results of their efforts effectively.

Marketing 114

Marketing A/B Testing Machine Learning Finance 114

Clearcode

MARCH 23, 2023

Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. million people.

Retail 59

Retail Media eCommerce Audience 59

Ad Monsters

SEPTEMBER 16, 2022

Before the COVID-19 pandemic, she dedicated time to Literacy New Jersey , an organization that allows adults to read, write, and communicate effectively, and hopes to continue helping those who want to learn English. Best Career Advice: Situational awareness is a valuable skill needed to advance in both your career and life.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. are changed on the fly to achieve the most personalized communication towards a potential client. Marketers can utilize DCO tools across the marketing funnel.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Brid.tv

JUNE 5, 2023

StreamShark Platform Overview Features Pricing Brid.TV’s Versatile Live Streaming Solution FAQ What Is a Live Streaming Platform A live streaming platform is an online service that allows publishers and content creators to broadcast and share real-time video content with audiences all over the Internet. Yes Platform Overview Brid.TV

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Martech Series

NOVEMBER 15, 2022

When executed effectively, webinars offer value to marketers and audiences alike. A focused, engaging webinar offers both knowledge and convenience for audiences — and the best webinars retain their value as on-demand marketing assets long after the live session has ended. How to stand out in the crowd. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. She added, “Last year we had a Super Bowl ad that was a big brand awareness play. Get MarTech! In your inbox. Subscribe Processing.

Brand Awareness 84

Brand Awareness Pop-Up Retargeting Affiliates 84

Martech

AUGUST 10, 2023

When done right, it can enhance audience engagement and maximize the impact of your content. Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times.

SEO 98

SEO Conversion Rate Audience Brand Awareness 98

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Is location based marketing effective?

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech Series

DECEMBER 22, 2022

The blog communicated the following. The way people share their lives online has changed as a result of disappearing short-form movies, which were initially used as a communications tool. Marketing Technology News: MarTech Interview with Ryan Schram, President & Board Director at IZEA. million Snapchat users.

Audience 86

Audience ROI Media Advertising 86

Martech

MARCH 15, 2022

Companies with poor branding end up having to pay 10% higher salaries. 90% of customers expect to have a similar brand experience across multiple channels, so make sure your branding spans all of the channels and platforms you have a presence on. 84% of marketers say brand awareness is the most important goal.

Marketing 143

Marketing Audience Communications Media 143

Martech

JULY 20, 2021

This embrace of content is precisely what news publishers have been doing for decades and why more and more brands are approaching their content marketing like publishers. Analysis of this data drives further evolution of The Post’s content strategy, based on a robust understanding of what its audience trusts it for.

Pop-Up 123

Pop-Up Audience Brand Awareness Marketing 123

Martech

FEBRUARY 22, 2022

It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase. Use customer feedback to understand your audience thoroughly. It requires brands to proactively engage with customers in creative ways to foster greater engagement.

Communications 142

Communications Marketing Machine Learning MarTech 142

Martech Series

AUGUST 5, 2022

Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.

Marketing 81

Marketing Audience Media Entertainment 81