Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites.

MarTech 100

MarTech Click Through Rate Machine Learning Banner 100

MNTN

DECEMBER 4, 2024

Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. What Is a Click-Through Rate (CTR)? Importance of Click-Through Rate Click-through rates indicate how engaging ads are.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Impressions 94

Martech

FEBRUARY 21, 2025

Paid social media ads dont fail because of the algorithm. Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.

CPM 120

CPM CPC Click Through Rate Impressions 120

Martech

JUNE 19, 2025

You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). 2: Social media followers/likes Why it’s weak: A large follower count doesn’t necessarily translate to brand advocacy, engagement or sales.

Conversion Rate 78

Conversion Rate Marketing CPA Conversion 78

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Several dynamics are driving this shift in perception: 1.

Media 59

Media SEO Marketing Healthcare 59

Martech

OCTOBER 14, 2024

Implement strategies that prioritize customer engagement and satisfaction, ensuring that your marketing efforts resonate with your target audience. Marketing automation Improvement focus: Streamline marketing campaigns and communications through automation to increase efficiency and effectiveness. Social media management tools (e.g.,

Marketing 114

Marketing Click Through Rate Communications ROI 114

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience.

Conversion 110

Conversion Brand Awareness ROI Click Through Rate 110

Ad Rants

OCTOBER 24, 2022

For example, using video in your email marketing can result in a 300% boost in click-through rates. And it's not just for social media pages and YouTube ads. But now, millennials comprise most of a B2B marketer's audience. Modernize your Social Media Presence with Video.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Please list three ways to measure marketing incrementality for social media and email campaigns.

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Single Grain

FEBRUARY 12, 2024

But the question is: how to write headlines that grab attention and drive clicks. The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. Elements of a High-Converting Headline First, let’s look at what exactly entails a headline that gets the clicks.

Click Through Rate 52

Click Through Rate SEO Audience Communications 52

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Single Grain

MAY 31, 2025

lower average click-through rate and cases where no ads appear alongside AI-generated answers. The value of paid ads with AI search isn’t diminishing but transforming , shifting from metrics like click-through rates toward enhanced conversion quality, improved targeting precision, and automation efficiencies.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. But with the right strategies, you can revitalize your campaigns and reconnect with your audience. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs).

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

JUNE 16, 2025

This is a complete reimagining of how we connect with audiences. Unlike third-party cookies that track users across the web, first-party data comes directly from your audience’s interactions with your brand. Behavioral scoring: Assign engagement scores based on website interactions, content consumption, and social media activity.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Martech

DECEMBER 28, 2023

Marketers can use them to complement or replace traditional clicks and views. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines. for digital media technology company Adlook. Given the increased cost of media during any U.S.

Media 133

Media Advertising Click Through Rate Machine Learning 133

illumin

APRIL 16, 2025

From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Identify your audience Now that youve identified the goals and objectives as well as the problems you want addressed, the next thing you need to consider is your target audience.

Education 80

Education Advertising Marketing Audience 80

Martech

DECEMBER 23, 2024

Practical guides or How-Tos: Step-by-step guides that provide practical advice on specific marketing tactics, such as optimizing email campaigns or leveraging social media for brand growth, are always useful. What are the three top kinds of content for this audience the emails should link to?

Click Through Rate 108

Click Through Rate Audience Conversion Rate MarTech 108

Ad Monsters

MAY 19, 2025

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. The first is media, and the second is gambling, said Marc Guldimann, founder and CEO of Adelaide Metrics. Viewability just means an ad appeared on screen, not that anyone looked at it.

Viewability 89

Viewability Click Through Rate Pop-Up Ad Server 89

AdvertiseMint

JANUARY 5, 2025

Identifying your target audience is crucial for tailored advertising strategies. Who is Your Target Audience? Understanding your target audience is the foundation of any successful advertising strategy. As per recent studies, tailored marketing messages can enhance engagement rates significantly (Source: Nielsen).

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech

OCTOBER 10, 2023

Dig deeper: Hate speech on social media can significantly damage brands: Study In addition, Discovery ads upgrades are beginning this week and will continue to be implemented through early next year. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor.

Click Through Rate 120

Click Through Rate CPA Entertainment Audience 120

Martech

MARCH 18, 2024

These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

Click Through Rate 119

Click Through Rate A/B Testing Marketing Conversion 119

Single Grain

DECEMBER 15, 2020

. * Best Lead Generation Tactics for Content, Email & Social Media Marketing. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. 3) Bounce Rate. 8) Email Forwarding Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

MAY 13, 2025

The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results. AI tools now enable: Hyper-personalized creative variations : Generating thousands of ad variations tailored to specific audience segments. Minimalistic production techniques. .”

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Martech Series

AUGUST 1, 2022

Earlier this quarter, The Fresh Market surpassed 365 days of total watch time for its Firework-enabled video content — including all short-form, shoppable video and live commerce content across the company’s owned media channels. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch. . +47%

Click Through Rate 105

Click Through Rate Marketing Food Conversion Rate 105

Digiday

AUGUST 27, 2024

MiQ, a global programmatic media partner, collaborated with Experian to enhance its identity spine and address the challenges of a cookieless era. By integrating Experian’s cross-device graph, MiQ expanded its audience reach and improved targeting accuracy, gaining a nomination for Best Cookieless Identification Technology.

A/B Testing 96

A/B Testing Click Through Rate Cookies Communications 96

Martech Series

NOVEMBER 9, 2022

Emplifi’s Q3 2022 Social Media Benchmark report reveals social media trends; channel growth and engagement data; and customer response times across platforms worldwide. Emplifi, the leading unified customer experience platform, today revealed its quarterly social media trends and findings of global brands.

Media 98

Media Click Through Rate CPC MarTech 98

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. Work with the leading TikTok marketing agency Algorithm-Driven Discovery Reshapes Content Strategy TikTok’s algorithm is the secret behind the success of the social media platform.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail 96

Retail Machine Learning Media Real Estate 96

Single Grain

MAY 5, 2025

Best practices for using retro design include layering, prioritizing functionality, aligning your audience, implementing technology, using the right font, and using retro looks selectively. The results were remarkableincreased user engagement, higher average session durations, and improved click-through rates, according to the f1Studioz Blog.

Click Through Rate 52

Click Through Rate Fashion Audience Machine Learning 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. They are common and very successful across social media platforms such as YouTube, TikTok, Instagram, and Facebook, where their brevity aligns perfectly with user preferences.

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

Martech

MAY 8, 2024

“Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Ads can also be served to riders post-ride through mobile receipts. click-through rate on ads. Why we care. Integrated touchpoints. Image: Curb.

Advertising 115

Advertising Geo targeting Click Through Rate Mobile Ads 115

Single Grain

APRIL 26, 2025

Platform-Specific Optimization: Understand how to effectively tailor content according to each platforms requirements and audience expectations. Website and Blog Content When repurposing for your owned media channels: SEO optimization: Enhance repurposed content with targeted keywords and proper on-page SEO elements.

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52