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How brands should react to market slowdowns

Martech

If they do have the finances, they want value before they’ll be ready to execute a purchase. Consequently, brands should review and adjust their creative to highlight cost savings, discounts and promotions that resonate with price-sensitive consumers. Additionally, reflect on which media and metrics truly drive brand growth.

Marketing 121
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Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences

Digiday

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

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ChainGuardians Commits One Million Dollars to Fund Entrepreneurial Efforts in the Web3 Metaverse

Martech Series

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Today ChainGuardians has committed $1MM in grants to entrepreneurs looking to enter the Web3 space.

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Why understanding the product is a must in martech, MOps

Martech

This doesn’t require taking a finance or accounting class or earning an MBA. If a system allows for keyword ranking, it helps to know which ones are most relevant to the target audience. B2B Software-as-a-Service (SaaS) A high-level understanding of the product is always handy in B2B SaaS.

MarTech 90
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Cut Through the Chaos with Automated Connected TV Advertising

Basis

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

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100+ ChatGPT prompts you can’t miss to try out in 2023

Ad Ops Hero

For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Create a list of potential topics for a company newsletter.

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Burger King’s NFT push: Wednesday’s daily brief

Martech

The best thing he sees coming out of it is that he will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” By ensuring brand logos are appended to verified emails, BIMI helps marketers better connect with customers. Read more here. Read more here. Quote of the day.

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