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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

Your campaign’s key performance metrics allow you to tell whether your audience finds your content useful and engaging. For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. Why Do Affiliates Need to Monitor KPIs? What KPIs Do Affiliates Need to Monitor?

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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. play an important role in determining the CPM rate.

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Examples of Clever Native Ad Campaigns 

SODP

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . The main goal here is to build brand awareness and strengthen customer loyalty. What’s the aim of this campaign?

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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel.

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There’s new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

Ad Beat

As a result, the display network is perfect for brands that want to invest in top-of-funnel brand awareness. The copy is short, data-driven and directly speaks to the audience. This also explains why they also invest just as much (if not more) money in desktop advertising than mobile.

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12 Types of Interactive Content to Drive Better Engagement

Single Grain

As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love. This approach to highly targeted content marketing will soon establish trust and authority, so you can grow a bigger audience of people that come back time and time again. Today, 40.2%

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% Cost-effectiveness.

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