Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. Do you want to increase brand awareness? Who is your target audience?

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.

Media 126

Media Impressions Audience Conversion 126

Adweek

JUNE 30, 2025

“It’s still important to be very engaged as a founder, but it’s so important to work with the vibrant ecosystem of creators and the audiences they’re reaching.” In some capacity, the influencer must also want to educate and have an audience interested in the science behind skincare.

Education 137

Education eCommerce Audience Brand Awareness 137

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. Increases Conversion Rate.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Company size.

Advertising 86

Advertising Media Conversion Audience 86

MNTN

MAY 9, 2024

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. And now that advertisers have enjoyed performance results, from site visits to conversions, they aren’t turning back. Enter: performance marketing.

Brand Awareness 98

Brand Awareness A/B Testing Fashion Pop-Up 98

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. First, defining audience segments specific to the channels youre advertising on is key.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

JUNE 16, 2025

Key events: As highlighted in the shift from conversions to key events in GA4, tracking specific user interactions that are valuable to the business (e.g., Attribution metrics: Understanding the contribution of various channels to conversions will be vital. newsletter sign-ups, product views) will be essential. Email: See terms.

Conversion Rate 65

Conversion Rate A/B Testing Brand Awareness SEO 65

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Awareness stage Strategy.

Marketing 108

Marketing MarTech Audience Brand Awareness 108

Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. CTV and OTT reconnect brands with viewers across multiple screens, ensuring consistent messaging and engagement wherever content is consumed.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Martech

MARCH 26, 2025

By aligning a new report with an interactive live event, they hope to turn a nagging industry problem into an opportunity for engagement and brand momentum. Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Email: Business email address Sign me up!

ROI 118

ROI Marketing Conversion Brand Awareness 118

Martech

DECEMBER 6, 2024

Target audience description. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance.

SEO 129

SEO Education Audience Machine Learning 129

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 114

Audience Conversion Rate Machine Learning Brand Lift 114

Martech

SEPTEMBER 4, 2024

Dig deeper: AI in marketing: Examples to help your team today The prompts The journey started with a conversation: I want you to build me a CDP customer data platform simulator. It wanted me to define audience/user data, data inputs and sources, segmentation and more. We will create fake user data.

MarTech 120

MarTech Marketing Healthcare Finance 120

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Targeting the Right Audience Identifying and reaching the right decision-makers within a company can be difficult.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

AdvertiseMint

JANUARY 13, 2025

These interactive ads allow viewers to shop directly from videos, offering a seamless buying experience that enhances user engagement and boosts conversions. This article aims to explore the unique features and benefits of VSAs, making it a must-read for any brand aiming to stay ahead in digital advertising.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Single Grain

AUGUST 4, 2020

A universal parameter that determines the success of your business is the ability to communicate with your target audience. Then you can get more conversions using customer education as your onboarding process to help people become more familiar with your product. It strengthens your brand awareness.

Conversion Rate 116

Conversion Rate Education Conversion Pop-Up 116

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Targeting the Right Audience Identifying and reaching the right decision-makers within a company can be difficult.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

NOVEMBER 18, 2024

For example, a marketing team using data from tools like Asana or Monday.com could notice that a particular task always results in increased lead conversion when prioritized early in the campaign. Brands like Amazon and Netflix have thrived by using data to personalize customer experiences at scale.

ROI 112

ROI Audience Manufacturing Brand Awareness 112

Brid.tv

DECEMBER 30, 2024

Short-form video ads are particularly effective for building brand awareness and engaging audiences quickly. Most often larger brands use these ads to reinforce their market presence and maintain top-of-mind awareness. Ad Fatigue Risk : Repetitive short video ads may annoy audiences.

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

MNTN

DECEMBER 9, 2024

A reasonable CPC depends on your industry, conversion rate , and how much money you generate from each sale. per click if your conversion rate is still abysmal. On the other hand, a high conversion rate will be offset by an abnormally high CPC. What Is a Good Cost-Per-Click? It doesnt matter if you are paying $0.10

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Martech

MAY 5, 2025

But outperforming in this space isnt about jumping on trends or chasing fame its about brand alignment, scale and strategy. Smart brands are building influencer ecosystems that go beyond the superficial to deliver real business outcomes. One-off campaigns still exist, but high-performing brands are scaling influence strategically.

Audience 105

Audience Brand Awareness Marketing Media 105

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Each subreddit caters to specific interests, providing advertisers with a focused audience for their campaigns.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Ad Rants

OCTOBER 11, 2023

It can unlock a huge opportunity to engage, entice, and convert your audience into a customer. They're an excellent way to highlight your business's values, offerings, and USP without overburdening the audience with lots of textual information. We recommend you add introductory business videos to generate brand awareness.

SEO 234

SEO Brand Awareness Audience Marketing 234

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers. in 2024, substantially outperforming the 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Ad Rants

OCTOBER 10, 2024

This helps make a strong brand image and makes it easier for people to remember. Use pictures, music, and stories that your audience can connect with. Storytelling: Create interesting stories that resonate with your audience personally. Conversions: Keep track of how many people buy, sign up, or show interest.

Impressions 184

Impressions Brand Awareness Agency Audience 184

Basis

DECEMBER 4, 2024

That’s where personalization comes into play, because you’re reaching consumers in an environment that’s relevant to them, and it’s an opportunity to share a brand message while also driving the call to action. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

Advertising 97

Advertising Retail Pop-Up Media 97

Ad Rants

MAY 28, 2024

This powerful tool captivates and maintains the attention of online audiences by leveraging visuals like images, videos, and infographics to craft stories in ways that text alone cannot. That is very important for brand loyalty and customer retention. Start by laying a well-devised plot that hooks the audience instantly.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

Ad Rants

JUNE 2, 2022

Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. Ranking higher on Google Maps will also lead to more people visiting your website and hence a higher conversion rate. Google Local Algorithm. Add High-Quality Pictures and Videos.

SEO 230

SEO Conversion Rate Brand Awareness Audience 230

Martech

MAY 3, 2022

This can help you stand out from the plethora of brand competitors and competing influencers. Many brands struggle to create engaging content that attracts their target audience. Social media marketing refers to creating content to engage with audiences on social media platforms. Estimated reading time: 8 minutes.

Media 144

Media Marketing Brand Awareness Audience 144