Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention. That’s a high value of brand awareness and recall. million USD in 2024.

Advertising 102

Advertising Affiliates Audience Ad Space 102

Martech Series

FEBRUARY 17, 2023

Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. But we can also measure other user activities happening concurrently, such as clicks, cursor position, touch rate, scroll rate, scroll depth, audio on/off, audio volume and so on.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time. Hungry for more 2024 trends?

Marketing 60

Marketing Brand Awareness Education Audience 60

Martech Series

JUNE 24, 2022

Several launch partners include: New Audio Display Ads powered in partnership with Adsonica. Marketing Technology News: 8DAO: Asia’s first Social DAO, using social capital to build a Web3 ecosystem. New Playable Ads powered in partnership with Playin. “We

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. This demonstrates the power of programmatic advertising in reaching a large audience, driving engagement, and delivering a strong return on investment.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Ad Monsters

NOVEMBER 27, 2023

Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent.

Communications 52

Communications Conversion Brand Awareness ROI 52

Digiday

JANUARY 31, 2023

Buyers say podcast spend is still increasing Billing is up for podcasts is up year over year, said Maria Tullin, vp and managing director of advanced and digital audio at Horizon Media. I don’t think we’ve had one client yet that hasn’t proven successful within [podcasts and streaming audio],” she said.

Brand Awareness 66

Brand Awareness Ad Inventory Media Ad Targeting 66

Basis

JANUARY 4, 2023

last year), and it’s growing in other maturing media formats, too—the likes of connected TV (CTV), digital out-of-home (DOOH), and digital audio. Digital audio formats are singing. There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can.

Advertising 79

Advertising Pop-Up Retail Real Estate 79

Ad Monsters

FEBRUARY 12, 2024

Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend. Experts predict the digital audio ad marketplace will surpass $10 billion in the US this year and hit $12.81 This is the next logical step in using AI in advertising.

Advertising 106

Advertising Ad Targeting Audience Brand Awareness 106

Digiday

APRIL 4, 2023

Sportswear brand Champion and its agency of record Kepler are finalists in a new category, Best Multichannel Experience. One of Champion’s primary goals in 2022 was to evolve its audience profile to focus on women and establish the brand’s place in the growing and highly competitive women’s sportswear and athleisure market.

Media 66

Media Agency Machine Learning Audience 66

Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network. The exact cost of this stunt was unclear.

Impressions 64

Impressions Brand Awareness Entertainment Retail 64

Basis

JULY 7, 2023

A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences. Also, make sure to diversify your inventory.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Digiday

NOVEMBER 15, 2022

In the new Best Use of Audio category, Cancer Research UK earned a nomination for its Race for Life campaign. Cancer Research UK worked with A Million Ads and Mediacom to create hyper-localized audio campaigns to increase awareness of its Race for Life fundraising events. See the complete list of finalists below.

Advertising 68

Advertising Marketing Fashion Agency 68

Martech

AUGUST 3, 2022

You may not find examples on this list that are directly relevant to your work, however I hope you do find inspiration for innovative ways to engage and communicate with your audiences. One of the few B2B examples on my list, Microsoft and Intel partnered to create a fun and playful AR experience for their developer audience.

Education 110

Education Communications Audience Brand Awareness 110

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. It can be calculated to show the payoff on programmatic spending holistically or it can be broken down in more granular terms—be it by channel (CTV, audio, native, etc.),

ROI 72

ROI Advertising Brand Awareness Cookies 72

Digiday

APRIL 4, 2023

Sportswear brand Champion and its agency of record Kepler are finalists in a new category, Best Multichannel Experience. One of Champion’s primary goals in 2022 was to evolve its audience profile to focus on women and establish the brand’s place in the growing and highly competitive women’s sportswear and athleisure market.

Media 36

Media Agency Machine Learning Audience 36

MNTN

SEPTEMBER 8, 2022

Edmundson explained that travel marketing works best when it’s giving an audio-visual experience—showcasing stunning vistas and scenery—rather than static images or text ads. CTV’s audience-first approach reaches the right audience,” said Edmundson, and that means less wasted media impressions. Their goal? The result?

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Digiday

SEPTEMBER 15, 2022

And with campaigns designed to increase brand awareness and product consideration, like video and connected TV, Hargrave’s clients are asking for more “path analysis” data, which measures the customer journey and is meant to connect the dots of a brand awareness campaign to their impacts on the company’s bottom line, he said.

Media 60

Media Advertising Cookies Impressions 60

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 66

Media Marketing Food Geo targeting 66

PrograMetrix

JUNE 9, 2021

Additionally, leveraging CBD consumer data, an omnichannel media strategy, and a variety of compelling ad formats to engage your audience are all tactics CBD marketers can deploy to grow awareness, consideration, sales, and repeat purchases. Digital Audio Advertising. What’s the media source that makes this possible?

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Clearcode

MARCH 23, 2023

Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. million people.

Retail 59

Retail Media eCommerce Audience 59

AdvertiseMint

JULY 2, 2023

Are you looking for something innovative beyond the traditional marketing methods for brands? Moreover, it lets brands connect with new audiences and drive innovation in advertising campaigns. To access this library, go to the menu at the top of the Creative Center, select Audio Library, and then Music.

Click Through Rate 59

Click Through Rate Audience Brand Awareness Conversion 59

Basis

JUNE 14, 2022

While the idea might sound complicated, marketers are well-versed in the practice of tailoring content to specific platforms (you wouldn’t run an audio ad on CTV, would you?). blending in on TikTok means making your brand’s content similar to the rest of the content users are interacting with on the platform.

Marketing 68

Marketing Entertainment Brand Awareness Audience 68

Digiday

DECEMBER 6, 2022

It affects pre-roll video that is audio-off by default, which is all of our video inventory,” said the publisher. out-stream) over pricier ad products geared toward brand awareness campaigns (ex. in-stream).

Video Ads 56

Video Ads Demand Side Platform Impressions Brand Awareness 56

Basis

JUNE 21, 2023

While the idea might sound complicated, marketers are well-versed in the practice of tailoring content to specific platforms (you wouldn’t run an audio ad on CTV, would you?) blending in on TikTok means making your brand’s content similar to the rest of the content users are interacting with on the platform. Need some #inspo?

Marketing 52

Marketing Entertainment Brand Awareness Audience 52

Digital Remedy

JANUARY 31, 2022

The Rise of Digital Audio. Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. digital audio subscription revenues will peak at 63.9% this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Automatad Inc.

NOVEMBER 23, 2023

They reach their target audience by displaying ads on the website or app with potential traffic and user data. Internet users: The audience that consumes content generated by publishers and advertisers, including content, video, audio, ads, etc. Marketing is a set of efforts and actions to reach and attract audiences.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. Video advertising is also highly engaging, enabling brands to tell memorable and impactful stories using both visuals and audio. Who is Embracing In-App Video Advertising?

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. With Spotify, you can deliver your messages directly to your audience when they are already tuned in to their favorite songs or podcasts. And Spotify advertising is not just for more prominent brands. Let's start!

Video Ads 59

Video Ads Impressions Audience Advertising 59

InMobi

FEBRUARY 18, 2016

As such, keywords scraped from the mobile website are a rich data source for identifying audience personas. need to be crunched together to build reliable audience personas. Creative Capabilities: Brand advertisers have often relied on interactive ad creatives to engage with their target audience and build a relationship with the user.

Viewability 52

Viewability Cookies Rich Media Impressions 52

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

Audience 58

Audience Media Demand Side Platform Finance 58

Clearcode

JANUARY 22, 2023

This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting. A DCO tool can be used with display, social, video and audio ads. Marketers can utilize DCO tools across the marketing funnel.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Brid.tv

JUNE 5, 2023

StreamShark Platform Overview Features Pricing Brid.TV’s Versatile Live Streaming Solution FAQ What Is a Live Streaming Platform A live streaming platform is an online service that allows publishers and content creators to broadcast and share real-time video content with audiences all over the Internet. Yes Platform Overview Brid.TV

Header Bidding 52

Header Bidding Audience Education Video Ads 52