Martech Series
NOVEMBER 11, 2022
There are a few key benefits brands can gain from implementing a performance marketing plan. First, you’re likely to see an increase in general brand awareness, as no campaign is truly 100% performance or 100% brand, there is always a crossover.
Agility Ads
MAY 26, 2022
Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. When you use mobile advertising, you can better reach your target audience. Here are five significant benefits of mobile advertising.
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Lemonads
JUNE 16, 2020
Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. The first step is to increase awareness around your brand, especially among people who could potentially be interested in your brand. What is the CPL pricing model?
Lemonads
MAY 30, 2021
Your campaign’s key performance metrics allow you to tell whether your audience finds your content useful and engaging. For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. Why Do Affiliates Need to Monitor KPIs? What KPIs Do Affiliates Need to Monitor?
Martech
FEBRUARY 5, 2024
The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. “There is also the cost of warm up via digital advertising, the cost of one-to-one outreach and the cost of overall brand awareness to that audience in play.
Kevel
MARCH 28, 2022
Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? Over time, expanding to CPC or CPA enables you to expand your audience base. 5-$15; niche audience:$30+.
Single Grain
DECEMBER 8, 2023
Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.
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