Agility Ads

MAY 26, 2022

Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. When you use mobile advertising, you can better reach your target audience. Here are five significant benefits of mobile advertising.

CPC 40

CPC CPL Click Through Rate Advertising 40

Lemonads

MAY 30, 2021

Your campaign’s key performance metrics allow you to tell whether your audience finds your content useful and engaging. For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. Why Do Affiliates Need to Monitor KPIs? What KPIs Do Affiliates Need to Monitor?

Affiliates 52

Affiliates CPA Advertising Marketing 52

Kevel

MARCH 28, 2022

Cost-per-action/lead (CPA or CPL) is less common, but loved by direct response advertisers. Here, advertisers pay only for a conversion event, such as a purchase or app download. This is even riskier for publishers, since you have to worry about both CTRs and conversion rates (CRs). What is the value of your audience?

CPC 52

CPC CPM CPA Impressions 52

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

OCTOBER 14, 2022

Brand Awareness. Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured? Conversion Rate (CR).

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

OCTOBER 14, 2022

Here are a few you may be aware of, and a few you may not. Brand Awareness. Brand awareness refers to how well acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured?

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97