Basis

JANUARY 17, 2024

Basis Technologies’ Robert Kurtz (Group VP, Search Media Solutions), Jenny Lewis (Director, Social Media Investment), Sofia Petrovsky (Director, Search Media Investment), and Mitch Wills (Director, Social Media Investment) have compiled all the latest news, trends, and resources for easy access. Want to look into the cookieless future?

Social Advertising 76

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MNTN

APRIL 18, 2024

As more businesses begin selling through social media, these channels have, in turn, expanded how businesses can advertise. Mobile Apps Mobile phone users spend about 88% of their time on apps and only 12% on websites. That said, apps can be costly to build, and they require regular maintenance and updates.

eCommerce 52

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PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. Offsite advertising is proving to be an essential recipe. And there are no indications that this growth will slow down.

Audience 89

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Martech Series

JULY 14, 2022

The Company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources. Chief Revenue Officer, Michael Lawlor as Chief Operations and Service Officer, and Chris Rouser as Head of Human Resources. She began her career at MTV Networks in advertising sales.

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Martech Series

SEPTEMBER 20, 2022

Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution. Appsumer Starter delivers a view of high-level and granular insights across performance advertising channels.

Advertising 76

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Basis

FEBRUARY 28, 2024

This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. Cyber Week Lessons CMOs Can Apply To Their Digital Marketing Strategy [:05] THE NEWS: Online sales for Cyber Week 2023 were up 7.8%

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Martech Series

OCTOBER 18, 2022

Self-serve solution makes open internet advertising accessible to smaller businesses, levelling the playing field in the ecommerce sector. Match2One’s app is the first easy-to-use platform to drive additional revenue for merchants using Shopify. Performance data and real-time optimisation solutions.

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eCommerce Banner MarTech Audience 79

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. Monetizing chat experiences.

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Advertising Real Estate Conversion MarTech 75

PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. A version of this content appeared in Street Fight.

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Digital Turbine

NOVEMBER 7, 2023

With User Acquisition costs frequently being the largest line item of most mobile app companies’ expenses, it can not be understated how important it is for budgets to be managed effectively. Diversify Spend on the Major and Alternative App Stores When it comes to divvying up a UA budget, there are many different ways to do it.

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VideoWeek

FEBRUARY 29, 2024

Less than two years after launch, Vibe claims over 2000 US clients, and deals with most major TV networks and streaming apps in America which give it access to their inventory. Few have the resources to work directly with multiple publishers and broadcasters, even when they offer self-serve platforms.

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Digital Turbine

DECEMBER 14, 2022

Here’s an interesting paradox: 98% of Google Play revenue comes from free apps. In fact, in-app monetization is one of the most important factors app publishers must consider, with mobile games, in particular, seeing a massive upside. What does the app developer and ad monetization landscape in APAC look like?

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Martech

FEBRUARY 17, 2023

It’s an essential strategy to look into, especially when you consider that advertising on mobile devices captured the largest share of the market in 2022 at $34 billion. In this article, you’ll learn the importance of leveraging data from users’ mobile devices to create content (advertisements, offers, etc.)

Marketing 108

Marketing MarTech Retail Advertising 108

Digital Turbine

JULY 13, 2022

We combine programmatic demand from leading DSPs with direct campaigns from top app developers and global advertisers like Coca-Cola, Disney, and Ford Motor Company. End-users enjoy the choice and value of completing curated offers from DT partners in exchange for virtual rewards that increase app engagement and retention.

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AdvertiseMint

JANUARY 22, 2024

Google Analytics 4 (GA4) is a super-smart tool that helps people who run websites or apps understand what visitors are doing. Unlike its predecessor, GA4 emphasizes user-centric reporting, enabling marketers to track individual users’ app data across multiple devices. Utilize GA4 resources. What is GA4?

Marketing 52

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Martech Series

SEPTEMBER 8, 2022

Verve Group, an advertising technology ecosystem and a part of Media Games Invest, announced that Michael Brooks has been appointed as Chief Operating Officer. Working together, we are confident that Mike’s guidance will help elevate Verve Group into a top-tier advertising technology company.”.

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Martech Series

AUGUST 4, 2022

Entravision , a leading global advertising, media and ad-tech solutions company, announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.

Marketing 92

Marketing Ad Tech ROI MarTech 92

Basis

APRIL 26, 2023

Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. For advertisers struggling to generate a sufficient volume of content, this feature could help fill in gaps using brand-approved messages and visuals.

Food 52

Food Media Retail Conversion 52

Basis

APRIL 26, 2023

Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. For advertisers struggling to generate a sufficient volume of content, this feature could help fill in gaps using brand-approved messages and visuals.

Food 52

Food Media Retail Conversion 52

Martech Series

SEPTEMBER 1, 2022

Growth FullStack , a platform backed by Tenjin and GameAnalytics which powers custom business intelligence for mobile advertisers, announces the launch of its self-service data pipeline for mobile game and app user acquisition (UA) managers. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

MarTech 87

MarTech Marketing Advertising Entertainment 87

InMobi

MARCH 20, 2023

When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early hesitancy to this change as advertisers lost the ID-level deterministic targeting and measurement they had been so used to.

Advertising 52

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MNTN

SEPTEMBER 1, 2023

And advertisers oftentimes fall into this trap. Advertisers Are Already Letting Customer Behaviors Drive Branding Efforts While some brands may be struggling to keep up with various audiences’ ever-changing behaviors, others are ahead of the curve. Obviously these statements don’t apply to every member of each generation.

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UNI Digital Advertising

SEPTEMBER 5, 2023

This article will showcase the main contenders – and provide links to learn more about content creator resources on each platform. billion active users), monetization options, viewer analytics, and resources for content creators. appeared first on UNI Digital Advertising.

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Entertainment Audience Agency Advertising 52

Automatad Inc.

DECEMBER 18, 2023

Ad-blocking software allows users to block online ads on their web browsers, apps, or networks. Imagine you have developed a fantastic gaming web app, offering users an immersive gaming experience. To keep the app free and accessible, you have strategically integrated ads. What Is Ad Blocking?

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Martech Series

FEBRUARY 20, 2023

Many martech options have an extended lead time and require IT resources that marketers simply don’t have. The time and resources required to overcome these obstacles with last-generation cross-channel marketing platforms prevent many marketers from reaching their personalization goals — or satisfying consumer expectations.

Marketing 89

Marketing Communications MarTech Audience 89

AdvertiseMint

NOVEMBER 15, 2023

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. Why is Mobile Attribution Important? How Mobile Attribution Works?

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Basis

FEBRUARY 28, 2024

This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. Cyber Week Lessons CMOs Can Apply To Their Digital Marketing Strategy [:05] THE NEWS: Online sales for Cyber Week 2023 were up 7.8%

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Basis

MAY 31, 2023

Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. People in the US can join the waitlist for Google’s new Search Generative Experience (SGE) by tapping the Labs icon in the latest version of the Google app or Chrome desktop.

Machine Learning 69

Machine Learning Food Conversion Education 69

MNTN

APRIL 6, 2023

Ad-supported options may help to soften the blow for cost-conscious viewers, and open the floodgates for advertisers trying to reach viewers on these networks. However, the question remains—will we see a ‘cord cutting’ type of behavior play out on streaming services?

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Martech Series

JANUARY 5, 2023

The full ARway platform offering consists of the ARway app – for spatial mapping, The Creator Portal – for content management and analytics , and The ARwayKit SDK – for custom apps and integrations. out-of-box features include: ● Platform economies: Seamless integration with Creator Portal and ARway app.

Real Estate 96

Real Estate MarTech Retail Marketing 96

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. At the same event, Amazon Ads outlined advertising opportunities across its CTV offering. Twitchy advertisers. Prime opportunities.

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Video Ads Retail Audience Advertising 111

Digiday

APRIL 5, 2023

What follows is the inside track on the app, what it means for marketers, how it fits into the wider TikTok drama and much more. It could be argued, Lemon8 has taken the best bits of both worlds (or rather apps). They have already amassed 2011, 807 and 186 followers on ByteDance’s other app, respectively. later this year.

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Marketing Fashion Agency Food 73

AdvertiseMint

AUGUST 10, 2023

Cost-effectiveness: TikTok offers cost-effective options for businesses compared to other advertising platforms. We recommend that you work with a TikTok advertising agency for the best results. Here are some challenges you should know: Time and resource intensity: Creating and sharing compelling content demands significant effort.

Food 52

Food Fashion Audience Media 52

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. What’s on Everyone’s Mind This Year?

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InMobi

APRIL 6, 2022

As you may remember InMobi acquired Appsumer, the performance insights platform for mobile app advertisers , in October 2021. Appsumer has been working closely with mobile performance advertisers to build the optimum measurement infrastructure for the new privacy era we are currently experiencing in mobile advertising.

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AdvertiseMint

SEPTEMBER 21, 2023

Like any social media platform, the TikTok app is not immune to technical glitches. Consider closing other apps using your internet bandwidth if your connection is slow. App Updates Another possible reason you can’t access TikTok Live is that the apps need an update. Open the TikTok app and go to your profile.

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InMobi

DECEMBER 4, 2022

Here are five ways you can grow app revenue during the holidays: 1) Create More Ad Slots If you’ve been apprehensive about adding more ad slots to avoid a bad user experience, or if there is any scope to add more ad slots, this is the time to leverage unutilized free ad space in your apps.

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