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TikTok-Famous Skincare Brand BYOMA Breaks the Fourth Wall to Win Over Gen Z

Adweek

Your Skin Barrier Needs You,” debuting today, is the first global campaign from BYOMA, the brand founded in 2022 in Glasgow, Scotland that has since gained traction with young TikTok users and launched in Target, Boots, and Sephora Europe. As an education- and community-first brand, we felt a sense of responsibility to address this.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

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Targeted Political Advertising in 2022: Challenges and Opportunities

Basis

In advertising, meanwhile, new consumer privacy regulations and decreased targeting options from giants like Meta are forcing brands and agencies to rethink their approaches to finding their audiences. Hyperlocal Geo-Targeting.

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

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Creating Personalized Customer Experiences with Advertising Automation

Basis

Right now, many brands are still leveraging production teams or agencies to manually build creative variations, which (when done manually) can be incredibly cost sapping. Geo-targeting campaigns. Geo-targeting campaigns. Marketers report that personalization efforts can boost revenues by up to 15%.

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Best B2B PPC Agency: Top 5 Choices for 2022

Single Grain

Fortunately, a B2B PPC agency can help – and we've curated a list of the top 5 agencies. TABLE OF CONTENTS: ↓ What Is a B2B PPC Agency? The Benefits of Hiring a B2B PPC Agency. How to Choose a B2B PPC Agency. The Top 5 B2B PPC Agencies. Hiring the Right B2B PPC Agency.

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Cadbury and Ogilvy Mumbai win WARC effectiveness top spot

More About Advertising

The confectionery company increased sales of its Celebrations product by 35% during Diwali, with an interactive, geo-targeted AI campaign with Bollywood … The post Cadbury and Ogilvy Mumbai win WARC effectiveness top spot first appeared on More About Advertising.